Employer Branding

Employer branding, quite simply, is the promise you make to your employees. Just as your consumer brand tells the public what your brand stands for, an employer brand speaks to your employees – from the newest hire to the CEO – and to your potential employees, the job-seekers whose first encounter with your company may very well be through your employer brand.

Brandemix builds Employer Brands that connect employees and potential employees to your organization’s career opportunities, culture, business goals. We do this through employer branding, recruitment marketing, advertising, internal communications and social media. Our expertise spans every touchpoint in the talent management cycle from attraction through engagement.

As your employer brand consultants, we understand the importance of a strong employer brand, and take on the complete responsibility of ensuring that your organization and work culture is projected to potential employees in the most desirable light.

We custom design multiple solutions based on your goals. We also bring you a complete array of cutting edge technology offerings and provide recommendations on which might be the best solution for you to move forward with. In need of better talent? We will tailor your recruitment efforts to cut down on costs and produce better quality hires.

And, we are a networked team of global employer brand consultants, so you can work with us from any corner of the world and be guaranteed to have the same great experience and results!

Rapid Cycle Employer Branding

While savvy HR and talent acquisition professionals from leading companies agree that employer branding is the first step in attracting and engaging high-performing talent, they often lack the time, resources or budget to move forward quickly and efficiently. That’s why we’ve created Rapid-Cycle Employer Branding. Starting at just $10,000, this one-day ideation event will yield a real and compelling employer brand framework articulating the benefits and realities of your company culture.

Employer Brand Research/Analysis

Research is the first step of employer brand development. This is where the brand journey truly begins. We discover key insights that play a pivotal role for building successful brand strategy. The data we compile forms the foundation of your organization’s reputation, culture, rewards, opportunities, and integrity.

Brandemix conducts a full scope of market studies to observe and record the social behavior of internal and external influencers of your organization. We use this to create your employee value proposition (EVP). Our robust research and analysis are the first steps in our process that attracts, retains, and engage talents. Read More

Employer Brand Architecture

Brandemix has assembled a team of distinguished architects with experience in designing and developing personalized architecture that resonate with employees. We help structure your company culture from vision to value proposition. Our process concentrates on the most significant relationships between the corporate brand and your people, products, and services.

We start with your employee vision (the shared reason you’re all working together) and continue through your pillars of differentiation and end with your employer value proposition. We include both short-term tactics and long-term strategic initiatives. Upon completion, you’ll have an authentic employer brand architecture that will attract, educate, and inspire the core people that you need to implement your business goals. Read More

Employer Value Proposition

In digital age, employees possess unquestionable brand equity. Truly engaged employees are the global drivers and differentiators to organizational reputation. An employer value proposition (EVP) is the single-minded expression of the unique set of benefits of working for your organization. It enhances your appeal as an employer and secures the best talent. By building an EVP that recognizes and motivates your workforce, you can win greater visibility that attracts talented passive candidates.

Brandemix provides a distinct and sustainable employee relationship management system which strongly links the emotional dimensions of employees with company strategic objectives and transforms employees into credible brand ambassadors who “walk the talk.” We take pride in our distinctive EVP initiatives that link with your overall HR strategies and changes your “dull corporate speak” structure into a universally recognized brand. Read More

Employer Brand Positioning

Employer brand positioning develops the perception of your organization’s characteristics and image as an employer. Employees and executive leaders are the most trusted sources for evangelizing your company to potential hires. Organizations that are wrongly positioned in relation to their competitors often see the best talent slip away. Brandemix assesses your position in the marketplace and then creates and authentic platform that is differentiated, engaging, and aligned with your business goals.

Brandemix’s strategists produce long-term employer brand positions that avoid common positioning errors and align appropriately with your organizational identity. Our brand positioning creates and disseminates clear and concise messages of your brand image to your desired audience. Read More

Employer Brand Activation

Employer brand activation includes all the communication activities in both the real and digital worlds that create a bond between your organization and its current and prospective employees. Through education and interactive exercises, your workers will make the shift from understanding the employer brand architecture to becoming true brand ambassadors — a talented body of engaged professionals actively promoting your employer value proposition through their professional and social networks.

Brandemix’s creative team uses the perfect mix of offline and online brand activities to garner this audience reach. Our strategically tailored brand activation activities ensure a higher degree of involvement from all your desired groups. Our retreats, road shows, webinars, leadership luncheons, and all-hands meetings re-activate your workforce. Our streamlined approach helps your brand evolve. Read More

Employee Engagement

Brandemix won’t just help you hold on to your best hires. We’ll show you how to make them real allies through implementing brand-aligned campaigns designed to inspire, educate, and engage your workforce, and keep them committed to achieving your business goals. After all, engaged employees are the most productive employees.

Brandemix creates employee engagement programs that help transform your employees into a high-performance team. Our employee engagement doesn’t mean that employees will simply work harder; they’ll feel passionate about their role in the organization and produce better results. Brandemix’s employee engagement strategies build a profound connection between employer and employees for the most meaningful business outcomes. Find out more by filling out the form below. Read More

Find out More About our Rapid Cycle Employer Branding Process
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