As further evidence that brands are becoming social movements, the Wall Street Journal reported this week that NBC... Read more
October 25, 2009
This week’s post was inspired by Dan and Chip Heath’s “Made To Stick” column in this month’s Fast Company.... Read more
October 5, 2009
I'm thrilled to introduce a special guest posting this week from writer and advertising illuminato Terry Selucky. Her... Read more
September 26, 2009
My Company's Employee... Read more
September 25, 2009
Are your internal communications keeping up with the times? BRANDEMiX can help! Gartner Highlights Four Ways in Which... Read more
September 25, 2009
I stumbled into a brilliant Social Movement Marketing case study at Mashable’s Summer of Social Good Conference last... Read more
September 5, 2009
It’s nice to see the theory of Social Movement Marketing get some national exposure…too bad it had to come from the... Read more
August 27, 2009
Today, Geoff brings some interesting comparisons to branding and summer tans.In consumer marketing there’s a term... Read more
August 20, 2009
Ingrid Newkirk, president of PETA, said, “thinkers may prepare revolutions, but bandits must carry them out.”... Read more
August 13, 2009