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BRANDE : blog archives for February 2013

February 27, 2013

Brandemix Bonus Reel: Making Great Employer Videos



Job-seekers don’t want to see another “Harlem http://gulfcoastretirement.org/admin/generic/ Shake” video; they want to learn about your workplace, your culture, and your employees. Here are some tips for creating a compelling employer video.

February 25, 2013

The Harlem Shake Does Not A Culture Make

It’s almost impossible to believe that an internet sensation combining some of my favorite topics — workplace culture, internet trends, viral videos — could manage to turn me off but yes, it’s happened.


The explosion of Harlem Shake memes has put me on a rant as I wonder: Is it really good for your company’s brand? 

You say it makes your employee culture seem fun? I’m sure it was fun for the people in it and the hours it took to prep and shoot, but next week will it look as stale as your holiday party pictures from 2011?

You say the video differentiates you in the marketplace? Considering you’re doing almost exactly the same thing as Dr. Pepper, Puma, Intel, Rackspace and dozens of other companies, probably not. At this point, there are probably more companies that haven’t made these videos than those that have. In my mind, your brand may be a follower instead of a leader.


Yes, your employees seem to be having fun, but if I’m an applicant, I just want a job. I have a degree, valuable skills, and a creative mind. I care about pay, flexibility, benefits, and work-life balance. I care about integrity and ethics and social responsibility. I care about travel and conferences and taking my dog to work.

I want to see videos that speak to the things I think are important from the people you think are important. 



 

If you think like me, I have great news.

Today marks the start of TED2013 conference. More than 70 speakers from 14 cities and six continents will be delving into world issues, personal identity, spirituality, and music. It’s virtually guaranteed that these activists (like Bono), thought leaders, economists, and politicians will notbe dancing. I encourage you to watch riveting talks by remarkable people and hear ideas worth spreading. 


If you don’t think like me, here’s a site dedicated to the more than 60 advertising agencies agencies doing the Harlem Shake. 
February 20, 2013

Brandemix Bonus Reel: Hack Me If You Can



Director of Interactive Branding Jason Ginsburg explains what Jeep and Burger King did right — and wrong — during and after their Twitter hacks.

February 19, 2013

Boasting from Brandeland!

What a week for Brandemix! Our Director of Interactive Branding and I have shared our thoughts on employer branding, social media, and recruiting in four fantastic publications. On top of that, we presented our popular webinar, Socialize Your Talent Strategy, to more than 70 participants around the country and across the Atlantic. We were even asked to moderate an HR panel at Pace University.


Want to see what we’ve been up to? Check out these sites.

I was interviewed about employer branding for The Human Factor, the website of the Indian Institute of Planning and Management. I gave shared my stories, gave advice, and outlined the three characteristics of a successful employer brand: Alignment, Authenticity, and Differentiation.

I was also quoted an article for Rescue a CEO, part of CEO BlogNation, offering entrepreneurs tips on how to rebrand a small business. I broke down every rebranding initiative into four simple steps.

Always a big fan of social media, I was featured in a piece for Managing Your HR called Social Media Can Help Companies Better Compete for Qualified Candidates. I quoted some important statistics for recruiters, like how 73% of employers claimed they had made a successful hire through social media, and that 43% of employers said social media increased their quality of hire.

Jason Ginsburg, our Director of Interactive Branding, wrote Meet the Rock-Star Brands of Social Recruiting for the SmartBlog on Social Media. He showed how Taco Bell, Sodexo, and UPS are cleverly using social channels to engage job-seekers and make hires.

Jason was also at Pace University, moderating the panel “Careers in Focus: Human Resources,” which featured representatives from NBC Universal, Penguin Publishing, Ipreo, and Harlequin speaking to students from Pace’s Lubin School of Business about the evolving field of HR.

Finally, I also had the honor of moderating a panel, “Selecting and Optimizing Your Applicant Tracking System,” hosted by HR/NY. I spoke with professionals from TechnoMedia, S&P, and Oracle Taleo about matching an ATS to the needs of a company, its recruiting partners, and its ideal candidates. We all shared best-practice tips for maximizing your system’s potential.

Would you like us to write for your site or speak at your event? Jason and I would be happy to hear from you.
February 14, 2013

Bonus Reel: Applebee’s Biggest PR Mistake

Brandemix Director of Interactive Branding reveals Applebee’s biggest mistake of its fateful night.

Read the original post here.