Job-seekers don’t want to see another “Harlem http://gulfcoastretirement.org/admin/generic/ Shake” video; they want to learn about your workplace, your culture, and your employees. Here are some tips for creating a compelling employer video.
It’s almost impossible to believe that an internet sensation combining some of my favorite topics — workplace culture, internet trends, viral videos — could manage to turn me off but yes, it’s happened.
You say the video differentiates you in the marketplace? Considering you’re doing almost exactly the same thing as Dr. Pepper, Puma, Intel, Rackspace and dozens of other companies, probably not. At this point, there are probably more companies that haven’t made these videos than those that have. In my mind, your brand may be a follower instead of a leader.
Yes, your employees seem to be having fun, but if I’m an applicant, I just want a job. I have a degree, valuable skills, and a creative mind. I care about pay, flexibility, benefits, and work-life balance. I care about integrity and ethics and social responsibility. I care about travel and conferences and taking my dog to work.
I want to see videos that speak to the things I think are important from the people you think are important.
Today marks the start ofTED2013 conference. More than 70 speakers from 14 cities and six continents will be delving into world issues, personal identity, spirituality, and music. It’s virtually guaranteed that these activists (like Bono), thought leaders, economists, and politicians will notbe dancing. I encourage you to watch riveting talks by remarkable people and hear ideas worth spreading.
Director of Interactive Branding Jason Ginsburg explains what Jeep and Burger King did right — and wrong — during and after their Twitter hacks.
What a week for Brandemix! Our Director of Interactive Branding and I have shared our thoughts on employer branding, social media, and recruiting in four fantastic publications. On top of that, we presented our popular webinar, Socialize Your Talent Strategy, to more than 70 participants around the country and across the Atlantic. We were even asked to moderate an HR panel at Pace University.
I was also quoted an article for Rescue a CEO, part of CEO BlogNation, offering entrepreneurs tips on how to rebrand a small business. I broke down every rebranding initiative into four simple steps.
Jason was also at Pace University, moderating the panel “Careers in Focus: Human Resources,” which featured representatives from NBC Universal, Penguin Publishing, Ipreo, and Harlequin speaking to students from Pace’s Lubin School of Business about the evolving field of HR.