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BRANDE : blog archives for November 2016

November 14, 2016

Join Us in Giving Back This Thanksgiving, with Kiva

Help empower people around the world with a micro loan.

Many organizations have believed in Brandemix to assist with their branding, marketing, and recruiting needs.
During this time of year, we feel it’s important to give thanks for that trust and to give back as well.
That’s why, every year for Thanksgiving, we make a contribution to Kiva, a nonprofit organization that enables anyone to extend microloans — as little as $25 — to low-income entrepreneurs in struggling communities across the globe.
We chose Kiva out of many other microlending sites because 80% of its recipients are women, who are sometimes single-handedly supporting large families. As a certified woman-owned business enterprise, Brandemix believes in strengthening women around the world.
Kiva loan recipients from Brandemix
No matter how difficult our lives at the moment, people are suffering far more in many places – too many – across the world. Please take the time to visit www.kiva.org and give to the worthy cause of your choice. It’s not charity; it’s a loan, and more than 98% of Kiva recipients repay the loan with interest.
Lending through Kiva creates desperately needed capital in some of the poorest parts of the globe. It bypasses corrupt governments and predatory banks and ensures that the money goes directly to those who will use it. When the loan is repaid, you can give the money to another entrepreneur, donate it to Kiva’s general fund, or simply withdraw it. It’s a great way to give. And while you’re there, join the Brandemix lending team.
We hope you’ll join our efforts to fight poverty around the world and here in the US. From all of us here at Brandemix, happy Thanksgiving and always be giving.
November 1, 2016

Five Ways To Use Snapchat To Drive Employee Engagement

snapchat-700x467Snapchat embraces and champions the ephemeral nature of communication in a landscape that is saturated with it. Snap a pic or a vid, send it to a friend, and moments after being viewed it self-destructs into the ether forevermore. We’re talking about communication that both originates from and elicits an immediate emotional response, as opposed to a long and drawn-out intellectual consideration. For this reason, snapchatting is free of the anxiety surrounding traditional forms of communication. Perhaps this is why the once-spurned app is so popular today.

How can employers use this hugely popular social app to educate, motivate, and inspire employees, transforming them into full-fledged brand ambassadors? Could Snapchat be your most powerful tool to drive employee engagement? Only one way to know. Here are five ways you can test it out.

1) Company culture in a snap

Snapchat gives employers an opportunity to learn how to share knowledge in new and exciting ways. Use it to promote and celebrate your company culture from within. Create and share compelling “stories” that capture what life is like at your workplace. Use it to focus staff attention on specific messages and goals. Embrace and encourage the idea of employees creating internal communications that are fun, yet focused on meaningful tasks.

2) Create in-house news and buzz feeds to educate and motivate employees

Create a Snapchat channel that informs employees of important company news and events, relevant “stories” currently trending, and other hot conversation topics to keep them engaged. Snap and share original content to make company-wide or departmental announcements. Compile and maintain a go-to list of relevant and buzzworthy accounts for employees to follow.

3) Use Snapchat to reward, honor, and showcase excellence

Feature an employee, a partner, a department, or a project team on your company Snapchat feed (as either the subject or the creator of snaps or “stories”). Allow employees to nominate features with their own snap submissions. Snap a “story” that explores a day in the life of a particular employee or department. Increase interdepartmental awareness and broaden your employees’ sense of engagement with the bigger brand picture.

4) A snap for project management

It is not hard to see how Snapchat could be useful in a project management context — to share status updates and progress reports quickly and efficiently, for example. The creative, urgent, and flash-in-the-pan nature of the app makes it remarkably suited to a fast-paced work environment. Snapchat seems like the perfect tool to keep a team united, energized, and communicating in a creative and fun way around a specific goal.

5) Create a Snapchat contest

Host a Snapchat contest to rally and socialize staff. A Snapchat treasure hunt could lead employees on a journey of brand and interdepartmental discovery as they work together in teams to decipher snapped clues. A cropped-image riddle might involve the distribution of an incomplete snap image resulting in employee snaps guessing the complete image.

The preferred social media app of tweens, teens, and young adults can now be used as a powerful employer branding tool, offering immediate access to everything from job opportunities, to sneak-peek previews of new products to on-the-fly mini-movies that both entertain and inform. So start snapping.

For more on the Brandemix approach to employee engagement, click here.