Case Study: Canon


Our Goal

To create an authentic and differentiated employer brand to drive retention and engagement among current and potential employees, as well as develop a body of communications that generate awareness of the Canon brand and culture.


  • Brand Architecture and EVP
  • Culture Book
  • Activation Road Shows
  • Professional Recruiting Brochure
  • Campus Recruiting Brochure
  • Event Marketing
  • Recruiting Videos
  • Recognition Program
  • Careers Site
  • Employees Handbook
  • Onboarding Site
  • Intranet
  • Facebook Page

Brand Architecture

College Recruiting

Onboarding Materials


What Passion Makes Possible

“The creation of our employer brand was built around the initiatives we have going on from an HR perspective. We have a reward & recognition program and talent management processes being improved. So the idea behind our employer brand was that we needed an overall foundation to those initiatives that could be a legacy beyond the existing leadership team.”

Brian Batjer
Director of Human Resource