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Case Study: Canon

Our Goal

To create an authentic and differentiated employer brand to drive retention and engagement among current and potential employees, as well as develop a body of communications that generate awareness of the Canon brand and culture.

Deliverables

  • Brand Architecture and EVP
  • Culture Book
  • Activation Road Shows
  • Professional Recruiting Brochure
  • Campus Recruiting Brochure
  • Event Marketing
  • Recruiting Videos
  • Recognition Program
  • Careers Site
  • Employees Handbook
  • Onboarding Site
  • Intranet
  • Facebook Page

Brand Architecture

College Recruiting

Onboarding Materials

Activation/Onboarding

What Passion Makes Possible

“The creation of our employer brand was built around the initiatives we have going on from an HR perspective. We have a reward & recognition program and talent management processes being improved. So the idea behind our employer brand was that we needed an overall foundation to those initiatives that could be a legacy beyond the existing leadership team.”

Brian Batjer
Director of Human Resource
Canon