Case Study: Canon
Our Goal
To create an authentic and differentiated employer brand to drive retention and engagement among current and potential employees, as well as develop a body of communications that generate awareness of the Canon brand and culture.
Deliverables
- Brand Architecture and EVP
- Culture Book
- Activation Road Shows
- Professional Recruiting Brochure
- Campus Recruiting Brochure
- Event Marketing
- Recruiting Videos
- Recognition Program
- Careers Site
- Employees Handbook
- Onboarding Site
- Intranet
- Facebook Page
Brand Architecture
College Recruiting
Onboarding Materials
Activation/Onboarding
What Passion Makes Possible
“The creation of our employer brand was built around the initiatives we have going on from an HR perspective. We have a reward & recognition program and talent management processes being improved. So the idea behind our employer brand was that we needed an overall foundation to those initiatives that could be a legacy beyond the existing leadership team.”
Brian Batjer
Director of Human Resource
Canon