Employer Brand Positioning
Employer brand development is not about starting from scratch. You already have a culture, a vision, and values (and they’re all already being communicated by other departments). Your employees already have a certain attitude towards the company. Jobseekers already have preconceptions. The first step is simply to figure out what these things really are. A little hint for you … it’s not necessarily what’s written on your website.
The Brandemix employer brand positioning process is the thoughtful examination of your employer brand as seen through the lens of employees, executive leadership and prospective talent (just to name a few). Through the implementation of a rigorous primary research plan, we will assess your competitive position in the marketplace and create an authentic employer brand architecture, employer value proposition and positioning platform that will be engaging, differentiated and most importantly aligned with your business goals.