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Case Study: Epic

Epilepsy Foundation of Long Island engaged Brandemix to help them increase awareness of their services and offerings to a broader audience. To develop a new mission and brand strategy for the
organization that supports strategic plans without alienating its core audience.

We were looking for opportunities to seamlessly connect potential and current donors, consumers and employees to information, tools, resources and employment opportunities and provide ongoing
support in promoting the messages through print, web and social media marketing.

The project plan included employee focus groups, and interviews with more than 25 board members, executive leaders and consumer families, along with a rapid-cycle branding event to bring consensus and early adoption to the new identity and creative direction.

The result was a new name, vision, identity, and materials which increased employee engagement, client referrals and donations from a wider audience.

Brand Architecture

What’s in a name?

Change the name of the Foundation to reflect not only our commitment to epilepsy but also our spectrum of services and superior staff.