Employer Value Proposition
The employer value proposition, the single-minded expression of the unique set of benefits of working for your organization. It’s no different from the consumer brand you present to your customers. In fact, it can be more important than the consumer brand because this is a promise you’ll be keeping with employees 40 hours a week for years, even decades.
Much more than a tagline, the Employer Value Proposition may never appear in any of your digital or printed materials. It is the essence of your culture and very much connected to your corporate brand, mission, vision and values. How it is articulated may be different for different audiences, geographies or channels but the essence is always the same