Case Study: Williams, Williams & Mckissick
Williams, Williams & McKissick(WWM) is a $2billion real estate auction leader and collateral risk management company that specializes in real estate sales including residential, commercial, farms and ranches, and luxury properties.
Brandemix launched an internal and national consumer research plan to uncover attitudes and sentiments about property auctions and the Williams & Williams unique company culture. After a careful analysis of our findings, we helped WWM capitalize on their 100 year niche market by creating an online auction portal that walked sellers through the myriad of benefits of the entire action process.
Our work included product naming, a new direct-to-consumer auction portal, videos, a careers website to recruit the best talent in the nation and an enticing chamber of commerce type website to persuade people from larger cities to move to Tulsa, where the company is headquartered. Brandemix also managed the promotion and PR of their unique property auctions and book publishing events.