Our work began when The Cerebral Palsy Associations of NY reached out to Brandemix to help bring their new 5-year strategic vision to life. With 1,600 employees, many working offsite, the first challenge was to get everyone aligned and engaged around a shared mission. We knew that for the vision to truly take root, it had to start from within—so we created messaging around the campaign theme I Made it Possible. Through internal campaigns, giveaways, activation videos, and a series of internal initiatives to rally the team on the ground level we built a groundswell of support for the new strategic vision and the people who support the mission and exemplify the values at every level.
As Susan Lichtman, former Director of Human Resources, put it, “Brandemix was able to turn our strategic goals into a well-articulated presentation that connected every employee to our vision. Our new branding became the symbol of positive organizational change.”
