Media planning is the strategy that comes before the spend. It decides where your recruitment message should appear, who should see it, how much each channel deserves, and how success will be measured — before a single dollar buys a single click.
Placement is putting that plan into market: the right job boards, search and social campaigns, programmatic advertising, and the niche communities where your candidates actually spend time. Buying executes the plan. Planning makes sure there’s a plan worth executing.
