TALENT BRAND TOOLS & RESOURCES RESOURCES — TOOLKITS, DIAGNOSTICS & GUIDES

Tools to build a talent brand from the inside out — the working frameworks from The Talent Brand by Jody Ordioni, free to download.

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Talent Brand Resources

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Framework / Toolkit

Talent Brand Architecture Overview

Build your employer brand bottom-up — Vision first, Pillars second, EVP last — and run the 5 tests every architecture must pass.

What’s Inside:

What Talent Brand Architecture Is
The Three Layers Framework
How to Build Each Layer
The 5 Tests

All Resources

Toolkit

Internal Brand Touchpoint Audit

Find where your internal experience contradicts your external promise.

Toolkit

Career Site & Job Posting Audit Toolkit

Does your career site pass the 30-second test?

Diagnostic

Employee Referral Diagnostic

Is your referral problem a design problem or a culture problem?

Guide

EVP Reality Check & Testing Guide

Test whether your EVP is specific, recognised, and true in week one.

Book Excerpt

The Talent Brand, Chapter 1

Read the opening chapter of Jody Ordioni’s The Talent Brand (2017).

Toolkit

Talent Brand Measurement & Planning Toolkit

You can’t improve what you don’t measure — the metrics, dashboard, and ROI framework, plus your 2027 plan.

Toolkit

Candidate Journey Mapping Toolkit

Your brand is built one touchpoint at a time — map all 8 journey stages and find where candidates decide no.

Guide

Employer Brand Video Brief Kit

Real stories beat perfect production — brief employer brand video that candidates actually believe.

Framework

Talent Nurture Email Framework

Email builds the pipeline — subject lines, sequences, and cadence that keep you top of mind.

Framework

Social Recruitment Content Framework

Your social channels are building an audience right now — the 80/20 rule for content that builds a brand, not just broadcasts jobs.

Guide

Talent Brand Voice & Visual Guide

Your voice and your visuals should say the same thing — archetypes, alignment, and typography that speaks before words.

What is Talent Brand Architecture?

Talent Brand Architecture is the bottom-up framework for building an employer brand that holds up from the inside out. Unlike traditional top-down branding that starts with aspiration, Talent Brand Architecture begins with Vision — what your organization believes about work and talent — then builds Pillars that express that vision in specific, observable ways, and only then crafts the EVP (Employer Value Proposition) as the external expression of what’s already true inside.

This architecture is built from employee research, not executive aspiration. Every layer must pass 5 tests: Is it True? Is it Distinct? Is it Meaningful? Does it Hold across the employee experience? Is it Deliverable in week one? When your talent brand passes all five, candidates know what to expect, new hires recognize it on day one, and employees become the proof.

Employer Brand Architecture & EVP Strategy

TALENT BRAND TOOLS & RESOURCES RESOURCES — TOOLKITS, DIAGNOSTICS & GUIDES

Internal Brand Touchpoint Audit

Career Site & Job Posting Audit Toolkit

Employee Referral Diagnostic

EVP Reality Check & Testing Guide

The Talent Brand, Chapter 1

Talent Brand Measurement & Planning Toolkit

Candidate Journey Mapping Toolkit

Employer Brand Video Brief Kit

Talent Nurture Email Framework

Social Recruitment Content Framework

Talent Brand Voice & Visual Guide

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