Continuing our partnership with the Cerebral Palsy Associations of New York State, we helped evolve Project Green Thumb into Good Neighbor Organics—a mission-driven initiative that empowers individuals with developmental disabilities while supporting healthy eating and urban agriculture. Specializing in microgreens for local restaurants, this niche operation creates meaningful work and independence for its team members while connecting the community to fresh, sustainable food.
We developed the full brand identity, logo, and value proposition, and applied it across a range of materials: a search-optimized website, sales and print collateral, banners, and promotional items. A professional photo shoot and animated video brought the people and mission to life, while social and e-media campaigns amplified awareness and engagement. The result is a cohesive, human-centered brand that celebrates talent, supports urban agriculture, and continues CP of NYS’s commitment to creating opportunity and independence for people with disabilities.
