How do you measure employer branding success?
Measure the change in talent outcomes before and after the employer branding initiative.
Effective measurement combines early indicators and long-term outcomes.
Early indicators include career site engagement, application rates from target talent segments, and candidate feedback about the hiring experience.
Long-term outcomes include offer acceptance rates, retention after 90 days or 12 months, and employee advocacy levels.
One of the most telling metrics is whether employees would recommend the company as a place to work. This reflects both the internal health of the employer brand and its ability to attract talent externally.
