Brand Identity Development

A Brand is What People Remember You By

Weave together a story with different brand elements, and define your brand personality completely.

Much more than a logo, Brandemix brand identity development starts at the intersection of strategy and design. Our development process includes defining your business goals and objectives, conducting and analyzing primary research, and launching a full visual exploration of where you see yourself and your place in the market.

Brandemix branding professionals can manage the end-to-end process from corporate naming through marketing your brand internally and externally to multiple audiences including vendors, shareholders, consumers and employees.

Why Brand Identity Development is Critical for an Organization?

A strong brand shines the brightest even in a crowded marketplace. The perception of your brand ultimately defines the success of your organization and its ability to outshine the competitors. A successful brand identity development strategy can help you personalize your company and win the hearts and minds of your audience.

  • A powerful brand combines design and messaging to evoke emotions and drive strategy.
  • The brand identity development process conveys the value of your organization not only to your customers, but also to your employees.
  • A powerful brand identity can help your company drive performance in sales, marketing and retention.

The Statistical Play

  • 82% of investors believe that brand strength and name recognition guide them in their investment decisions.
  • A signature color of a brand can increase brand recognition by 80%.
  • First impressions of your brand are incredibly important to develop loyalty. 48% of customers report that they are more likely to become loyal customers based on their first experience.

How can we aid your Brand Identity Development process?

Exceptional brand identity is what every organization needs to maximize their sales and marketing efforts. Brandemix employs a thorough brand identity development strategy focusing on specific specific communications targeted to your audiences. We ensure that your corporate identity speaks loud in the marketplace as it is the persona of your company and central to your success.

What we do?

  • We employ a strategic process to identify the core position of your brand in the market
  • We offer tailored design services by creating online and offline visual elements defining your organization’s brand identity and style guide.
  • We work hard to thoroughly understand your company’s objectives and vision to transform them into actionable branding strategies.
  • Our branding professionals connect with your target audience on multiple platforms to promote a unique brand identity.

What we consider in tailoring your Brand Identity?

  • The objectives of your brand identity development initiative.
  • What beliefs drive your organization?
  • The personas of your ideal target audiences.
  • How you differentiate yourself from your competition?


What does brand identity mean?

Brand identity refers to the visible elements of your brand such as color, design, logo etc. that identify and distinguish your brand in consumers’ minds.

What are the elements of brand identity?

The major elements of brand identity include logos, typography, packaging, colors and messaging. These elements complement and reinforce the existing reputation of a brand.

Why is brand identity important?

A powerful brand identity helps to keep your company in mind of your potential customers. A solid brand identity helps to build customer loyalty across your business if your customer is happy with your products and services.

How brand differs from brand identity?

A brand is the set of intangible assets of your company, service or product. It can be defined as an emotional relationship between customers and business. Brand identity is what you can see. It is tangible and fuels recognition of your organization.

How Brandemix can help in Brand Identity Development?

A solid brand identity is what your organization needs to maximize their sales and marketing efforts. Brandemix employs a foolproof brand identity development strategy focusing on specific communications targeted to your potential customers. We make sure that corporate identity speaks louder in the marketplace as it is the persona of your company.

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Contact Brandemix today to schedule your FREE Identity Development consultation.

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