When Kaplan, a global educator known for advancing career and academic success, needed to scale during a major rebranding, they needed more than just a refreshed look—they needed a way to translate that bold new identity into a recruitment engine powerful enough to keep up with their national growth. That’s where Brandemix came in.
Over a multi-year partnership, Brandemix became an extension of Kaplan’s team, crafting integrated campaigns that spanned recruitment marketing, employee engagement, media planning, and talent development. We designed and launched a full suite of branded materials—including print ads, microsites, social campaigns, billboards, and even truck wraps—to support aggressive hiring goals across newly opened call centers in Phoenix, Orlando, and Ft. Lauderdale.
Our media planning expertise was critical to delivering results quickly and cost-effectively. With only a two-week window to make an impact, we negotiated strategic placements across print, digital, radio, and transit—leveraging timing and market conditions to stretch budgets further. By taking advantage of seasonal media dips, we significantly reduced CPMs and maximized exposure.
One of our most impactful contributions was the creation of an online employee referral program, complete with a custom vanity URL (kaplangoingplaces.com), microsite, intranet announcements, and onsite promotional materials. We gamified referrals with trips, bonuses, and social badges—turning Kaplan’s employees into powerful brand advocates.
Internally, we also helped Kaplan enhance its SAP SuccessFactors Learning Modules with interactive, branded content designed to engage employees and reinforce career development. From scriptwriting and quiz development to narrative pacing and audio supervision, our team made the learning experience feel like an extension of the brand.
In every initiative—whether we were reducing hiring costs by 50%, launching new employer brand campaigns, mapping out targeted media buys, or developing training tools that matched Kaplan’s bold identity—Brandemix delivered results that blended creativity, efficiency, and impact.
Kaplan didn’t just grow—they grew with purpose, with message alignment across every channel, and with a partner who could deliver under pressure. That’s the Brandemix difference.
One of our most impactful contributions was the creation of an online employee referral program, complete with a custom vanity URL (kaplangoingplaces.com), microsite, intranet announcements, and onsite promotional materials. We gamified referrals with trips, bonuses, and social badges—turning Kaplan’s employees into powerful brand advocates.
Internally, we also helped Kaplan enhance its SAP SuccessFactors Learning Modules with interactive, branded content designed to engage employees and reinforce career development. From scriptwriting and quiz development to narrative pacing and audio supervision, our team made the learning experience feel like an extension of the brand.
In every initiative—whether we were reducing hiring costs by 50%, launching new employer brand campaigns, mapping out targeted media buys, or developing training tools that matched Kaplan’s bold identity—Brandemix delivered results that blended creativity, efficiency, and impact.
Kaplan didn’t just grow—they grew with purpose, with message alignment across every channel, and with a partner who could deliver under pressure. That’s the Brandemix difference.
