For more than five consecutive years, the US Open Tennis Championships—one of the world’s most iconic sporting events—turned to Brandemix to solve a high-stakes challenge: recruiting over 2,000 seasonal staff across New York City’s diverse communities, all under tight deadlines and with positions spanning every imaginable role.
This was no ordinary hiring initiative. The US Open needed more than bodies—they needed people who could deliver a 5-star experience that matched the prestige of the tournament itself. They needed a process that captured attention, made registration seamless, and ensured every staff member reflected the excellence of the event. That’s where Brandemix stepped in.
Our Process: Strategy Meets Innovation
Brandemix approached the challenge like a championship match. We worked closely with the USTA to understand the event, its audience, and the kind of staff who could elevate the experience. From Flushing to Long Island, we designed a recruitment strategy that combined brand engagement, multilingual outreach, and digital innovation, ensuring we attracted motivated, enthusiastic candidates who would embody the US Open spirit.
Innovation was at the heart of our approach. That included:
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Interactive Registration Website: usopentennisjobs.com, allowing candidates to learn about roles, apply on the spot, and engage with the US Open digitally.
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Text-to-Apply Capabilities: enabling immediate, mobile-first applications to streamline the process and reach candidates wherever they were.
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Multi-Channel Promotion: print, online media, social media, and community outreach to ensure broad, targeted visibility.
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Job Fair Support: Brandemix helped promote the annual US Open Job Fair at Arthur Ashe Stadium, providing candidates with a first-hand, engaging introduction to the event’s employment opportunities.
Designing a Winning Campaign
Every element of the campaign—from SMS reminders to digital display ads on ESPN and Facebook—was aimed at delivering a seamless candidate experience while capturing the excitement of the US Open. By combining technology, creativity, and human-centered design, we created a recruitment journey that reflected the event’s world-class standards.
The Results: Serving Up Success
- 1,806+ registrations in the final campaign year, an 18.37% increase over the prior year
- Full staffing for all positions, year after year, across the five-year partnership
- Recognition from USTA leadership for leveraging the latest technologies to attract top-quality candidates
- Candidates reported feeling engaged and inspired, ready to contribute to a world-class event
Why It Matters
Brandemix doesn’t just fill positions—we create experiences that match the prestige of the event itself. By blending innovation, community focus, and conversion-optimized design, we connect the right talent with the right opportunity, year after year. Every staff member we help recruit becomes part of a world-class experience—for spectators, players, and fellow employees alike.
