The Power of Connections: How Internal Communications Can Strengthen Relationships And Influence Outcomes

In today’s fast-paced and interconnected world, communication has become more critical than ever before. It’s not just about conveying information; it’s about building relationships, fostering collaboration, and influencing outcomes. Nowhere is this more evident than in the realm of internal communications within organizations. Effective internal communications can strengthen relationships among team members and stakeholders, ultimately… Continue reading The Power of Connections: How Internal Communications Can Strengthen Relationships And Influence Outcomes

How to Implement a Winning Employee Communications Strategy: Tips and Tools That Build Culture and Drive Engagement

Effective internal communications are key to keeping employees engaged and aligned with company goals. An effective internal communications strategy, built on meaningful dialog and active listening, can build trust, strengthen relationships and team collaboration, and boost engagement across your workforce. With some thoughtful planning and the right tools, you can implement a winning employee communications… Continue reading How to Implement a Winning Employee Communications Strategy: Tips and Tools That Build Culture and Drive Engagement

Signs of Poor Internal Communications, Aftermath & Improvement

In the same way that the eyes are a window into the soul, your company’s internal communications practices are a window into your culture and employer brand. A good internal communications strategy could be the adhesive that holds an entire organization together, without which things can get misaligned in the workplace. But, for the companies… Continue reading Signs of Poor Internal Communications, Aftermath & Improvement

Establish Successful Change Management Communication In The Workplace

What Are Change Management Communications? Change is an inevitable aspect of an evolving company. Change leads to growth, which is often uncomfortable, and hence, any new initiative is likely to face obstacles during its implementation, no matter how good it might be for the overall company. So, how can you get your employees to share… Continue reading Establish Successful Change Management Communication In The Workplace

7 Effective Strategies to Improve Communications In A Company

Falling victim to miscommunication in the workplace can show you how significant it is to have effective communication skills. Things like project delays, confusing conversations, missed meetings, or any other type of miscommunication are a pain to deal with. Every minute counts when you’re running a business, which is why even the smallest issues get… Continue reading 7 Effective Strategies to Improve Communications In A Company

Optimizing Internal Communication through Technology

Lack of communication, even today, remains one of the issues that leads to low employee engagement. The Covid-19 pandemic forced many employers into a remote environment, making the need for fluid internal communication critical. Employees need ways to not only stay connected with each other, but to also be kept informed of important internal company… Continue reading Optimizing Internal Communication through Technology

Measuring Internal Communications: Accuracy is Key

  We live in an age when data analytics is at an all-time high, from health data on your watch, screen time on your phone, to countless business and marketing analytics apps that provide you with endless amount of information. Among all the options for measuring data, especially in terms of internal communication, the most… Continue reading Measuring Internal Communications: Accuracy is Key

Employee Benefit Communications – It’s Time To Disrupt!

November 1st marks the beginning of open enrollment season for a majority of U.S. organizations, and we thought it would be timely to look at some startling stats and the latest trends in employee benefit communications. The good news is this: Employee Benefits have high positive impact on talent attraction and retention: 92% of full-time… Continue reading Employee Benefit Communications – It’s Time To Disrupt!

Unify Your Employee Communications and Build Equity in Your HR Brand

It’s Not Who Sends the Message; It’s What it Means to Employees that Counts. Many internal/employee communications are delivered in siloed streams and on any given day, an employee may receive one communication from Finance about the new expense reimbursement system. Another from Payroll about W-2s being available online. Another one from the Benefits Department… Continue reading Unify Your Employee Communications and Build Equity in Your HR Brand

Yes, You Can Do a Communications Audit.

Don’t Fear It—See It as a Tool of Empowerment Don’t be threatened by the idea of an internal communications audit. It’s not something that will undermine the great job you are already doing as a communications professional. You do a communications audit because it will showcase and help you prioritize the great work you are… Continue reading Yes, You Can Do a Communications Audit.

4 Reasons Why Companies Should Budget More Dollars Towards Internal Communications

It is commonplace for CEOs to assign a much greater dollar amount to their sales and marketing budgets versus their funds for internal communications. One is seen to drive revenue while the other is perceived as a cost center. But that might be flawed thinking. There are several key indications that point to employer branding… Continue reading 4 Reasons Why Companies Should Budget More Dollars Towards Internal Communications

Is your Message Getting through to Remote Employees?

With the influx of millennials and an emphasis on work-life balance, remote workers are becoming an increasingly vital segment of the workforce. This year, Global Workplace Analytics cites 63 million Americans (or about a third of the workforce) as working remotely. Analytics, workforce demographics and communications are crucial elements of Brandemix business, so we’re tickled… Continue reading Is your Message Getting through to Remote Employees?

How to Create a FOMO Culture

Indeed just released a survey with a fascinating finding: about 45% of workers miss their co-workers or aspects of their job when they’re out of the office. That means they have a FOMO of their jobs and their colleagues — a Fear Of Missing Out. “As colleagues become friends, the lines between work and personal… Continue reading How to Create a FOMO Culture

Awesome New Employee Engagement Tools

A recent Gallup poll showed that less than 32% of employees were engaged in their jobs, and more than 17% were actively disengaged. At the same time, LinkedIn’s recent survey of hiring trends found that 30% of workers were actively looking for new opportunities, and 45% were involved in preparatory activities like professional networking and researching companies. So not… Continue reading Awesome New Employee Engagement Tools

The Changing Face of Intranets

Brandemix has been creating company intranets siance 2008. I thought it would be interested to see how best practices and innovations from that year compare with the latest design trends of 2015. Looking back at how far intranets have come can give insights on to where they’re going next. I’ve dug through the Brandemix archives… Continue reading The Changing Face of Intranets

Employee Engagement 101

A new study from Gallup found that 51% of American workers are “not engaged” in their jobs. 17% were “actively disengaged.” Such employees hurt their company’s morale, productivity, retention, and bottom line. Luckily, there a number of ways to engage employees and turn these negatives into positives. Here’s an overview. A User-Friendly Intranet Intranets used… Continue reading Employee Engagement 101

5 Steps to a Consistent, Compelling Brand Voice

How can you effectively communicate with internal and external audiences? How do you communicate after a complete corporate rebranding? How do you train the leadership, the marketing department, and internal communications to present a united front? The answer to the questions lies in your brand voice. Your brand voice is the tone of your communications,… Continue reading 5 Steps to a Consistent, Compelling Brand Voice

Making Customer Experience Your Competitive Advantage

I facilitate customer experience (CX) focus groups for organizations all around the country. When I ask people to share stories about their most memorable customer experiences, the same names keep coming up. What do these brands know that others don’t? How can marketers tap into customer experience as a part of branding — and how… Continue reading Making Customer Experience Your Competitive Advantage

Connecting the Dots from Culture to Talent Management

Every organization has values. Curating the stories about the behaviors and decisions that employees make, based on company values, is also part of employer branding. The HR department and, in particular, its internal communications component, shapes those stories. What does it mean to be a values-based organization — and why should you strive for it?… Continue reading Connecting the Dots from Culture to Talent Management

Branding – The Holy Grail of ROI

You might expect a bias towards branding over marketing  from an agency named Brandemix, but we believe they’re all connected. That said, there’s a definite hierarchy. It’s simple: marketing and recruiting would be almost impossible without branding. There’s an old joke that marketing is like a man approaching a woman in a bar and saying, “I… Continue reading Branding – The Holy Grail of ROI

An Internal Communications Guidebook Will Save Your Culture

Internal communications can be challenging for large organizations. It’s sometimes difficult to speak with one voice and reflect the organization’s mission, vision, and values when corporate communications are created by many different people, sometimes in locations scattered around the world. Internal communications reinforce the business strategy to all employees, enhancing and reflecting the culture, so… Continue reading An Internal Communications Guidebook Will Save Your Culture

How 25 Years of the Internet Has Re-Shaped HR

The internet is celebrating its 25th birthday this week. 1989 was also the year the Berlin Wall came down, protests rocked China’s Tiananmen Square, “The Simpsons” debuted on TV…and HR was changed forever. The internet has transformed employer branding, internal communications, and talent acquisition in ways we hardly imagined in 1989. Many of the changes —… Continue reading How 25 Years of the Internet Has Re-Shaped HR

Brandemix Bonus Reel: Internal Communications Best Practices from Thomas Cook

Jason Ginsburg, Director of Interactive Branding at Brandemix, show how organizations can use Thomas Cook’s philosophy in engaging employees during a re-branding. To learn how Brandemix can help you with employee engagement and internal communications, visit our website.

Five Things You Can Learn About Internal Communications from the Thomas Cook Re-Branding

Thomas Cook is the world’s oldest travel agency. But after surviving wars and natural disasters for 150 years, the company was in real financial trouble in 2011. Marketing magazine listed the problems: “Emergency loans, travel-agency closures, job cuts and profit warnings,” and about $786 million in losses in 2012. The company closed 200 of its… Continue reading Five Things You Can Learn About Internal Communications from the Thomas Cook Re-Branding

One Brand: Part 1. Extending Your Brand Through Internal Communications

Does internal communications matter to consumer branding? You bet it does. Are you a retailer rolling out a brand positioning about knowledgeable salespeople helping customers navigate a myriad of product choices? Better make sure your knowledgeable salespeople stay that way. Branding for financial services? A Forrest research report reveals that mergers and acquisitions have hurt… Continue reading One Brand: Part 1. Extending Your Brand Through Internal Communications