Category: Training & Activation

Recently, I demonstrated how small retailers can improve and emphasize their competitive advantages over national chain stores. This week, I came across an interesting research project that took this philosophy to the next level. Ashley Verrill, a CRM analyst and managing editor of Software Advice’s Customer Service Investigator, launched a research exercise in Austin that… Continue reading When Employees Create Personal Connections, Both Customers and Retailers Win

Jason Ginsburg, Director of Interactive Branding at Brandemix, shows how smaller retailers and independent boutiques can create personal connections with customers — increasing both loyalty and sales. Thanks again to Software Advice for sharing this research with us.

How can retailers improve the customer experience — before and after the customer visits the store? Jason Ginsburg explains.

No retailer wants to be “just another [your product] store.” But how can you stand out? Every business has at least competitive advantage, some positive quality that sets it apart in the marketplace. For example: McDonald’s competitive advantage is convenience; a restaurant location is never far away and the food is inexpensive. Keens Steakhouse’s competitive… Continue reading Creating a Competitive Advantage in the Retail Space

Jason Ginsburg, the Director of Interactive Branding at Brandemix, explains why a brand plan is so important to any branding or re-branding effort. To learn how Brandemix can help your branding or employer branding campaign, visit www.brandemix.com.