When Employees Create Personal Connections, Both Customers and Retailers Win

Recently, I demonstrated how small retailers can improve and emphasize their competitive advantages over national chain stores. This week, I came across an interesting research project that took this philosophy to the next level. Ashley Verrill, a CRM analyst and managing editor of Software Advice’s Customer Service Investigator, launched a research exercise in Austin that… Continue reading When Employees Create Personal Connections, Both Customers and Retailers Win

Brandemix Bonus Reel: Improving Customer Service

Jason Ginsburg, Director of Interactive Branding at Brandemix, shows how smaller retailers and independent boutiques can create personal connections with customers — increasing both loyalty and sales. Thanks again to Software Advice for sharing this research with us.

Brandemix Bonus Reel: Improving the Customer Experience

How can retailers improve the customer experience — before and after the customer visits the store? Jason Ginsburg explains.

Creating a Competitive Advantage in the Retail Space

No retailer wants to be “just another [your product] store.” But how can you stand out? Every business has at least competitive advantage, some positive quality that sets it apart in the marketplace. For example: McDonald’s competitive advantage is convenience; a restaurant location is never far away and the food is inexpensive. Keens Steakhouse’s competitive… Continue reading Creating a Competitive Advantage in the Retail Space

Brandemix Bonus Reel: What is a Brand Plan?

Jason Ginsburg, the Director of Interactive Branding at Brandemix, explains why a brand plan is so important to any branding or re-branding effort. To learn how Brandemix can help your branding or employer branding campaign, visit www.brandemix.com.