The employer value proposition is the single-minded expression of the unique set of benefits of working for your organization. It’s clear, it’s concise, and it allows candidates and employees to know exactly what they are (or will) and what are the tangible and intangible aspects of the employee experience, such as compensation, benefits, career development opportunities, company culture, work-life balance, and your overall workplace environment.
It’s no different from the consumer brand you present to your customers – it’s the central principle that aligns all efforts. Thinking long-term, it’s potentially even more important than the consumer brand, because a well-defined EVP fosters a sense of pride and belonging among employees. When employees believe in your organization’s mission and values, they are more motivated, productive, and engaged in their work.
