How Recruitment Tech can support diverse hiring is a subject of high interest these days as the US unemployment rate nears pre-pandemic levels and desire to create a more diverse workplace is a top priority for CEOs. In fact, statistics show that an organization with an ethnically and culturally diverse workforce is 33% more likely to reap higher profits.
In this great article from Sonovate, they shares some ways that recruitment technology can help reduce unconscious bias and help organizations reduce recruitment discrimination.
Image Credit: https://ukrecruiter.co.uk/2022/03/18/how-recruitment-tech-can-support-diversity-in-contract-recruitment/
Recruitment technology can help avoid basic biases by hiding applicants’ pictures , as well as posting job ads in multiple search engines that appeal to different audiences. AI recruitment can further enhance equality and diversity in recruitment by using data to broaden outreach and funnel potential candidates.
Top employer branding and recruitment marketing agencies like Brandemix have begun to use big data, analytics, and AI to support clients with their diversity hiring efforts. But the article is quick to point out that “while AI recruitment is efficient at tackling recruitment discrimination, it doesn’t mean it is completely non-partisan.
For example, an algorithm could be biased by advertising high-paying jobs to more men over women, simply because men are most likely to apply for these jobs and therefore click on the ad.
Read more to find out why recruiters struggle with diversity & inclusion and some knowledgeable insights on how RecTech can help.
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ABOUT THE AUTHOR
“Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.”
