Brandemix develops effective messaging through an aggressive testing process that combines the art of creative with the science of statistics. Through message testing, we create compelling communications strategies. Depending on your needs and budget, we can also use focus groups, interviews, and A/B testing.
Qualitative core message testing typically involves focus groups and/or in-depth interviews (IDIs). Through a series of exercises and discussions, we reveal both the rational and the underlying emotional dimensions of core messages. The results show which message elements work and which do not, and more importantly, why. Our core message testing can address virtually any question that your organization needs answered.