When we witness the benefits of a particular weight loss diet, we tend to do it all the more. When business owners witness the power of #videomarketing, they too tend to increase their investment in it. Earlier this month I wrote a blurb about how video continues to dominate the internet, and that if you are in any type of marketing role and not using this, you are missing out. Consumers love video, and in this post by Neal Schaffer, he references a study that revealed that over 55% of people on the internet will share videos that they’ve watched each day. That’s viral. But that’s not all –
Neal continues his astonishing stats with this: “While the 100 million daily hours of Facebook video sounds like a lot, it is dwarfed by 1 billion hours watched on YouTube during the same period. …YouTube is technically a social media network. In fact, it’s the 2nd largest one after Facebook, with nearly 2.3 billion monthly users.”
You can continue to read more about The SEO and Traffic Benefits of Video Marketing and reach out to Brandemix if you’re ready to dip your toe into video marketing. But if you choose to go solo, here are some things to consider. Video has a very low barrier of entry to get started, since the quality of footage shot from most new mobile phones is high-def. But to truly yield the results you’re probably looking for takes a real understanding of your products, services and differentiators combined with a great storyboard and script. That’s best left to the (Brandemix) experts.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
