While the concept itself was exciting, the reality of turning that vision into a product was a learning experience. The App Wrap evolved into a beautiful folder that fit within the client’s budget of $500. The good news? The client loved it. The bad news? It cost us $600 to create—the copy, graphics, and print-ready artwork.
Ouch! But that initial project led to much bigger things. We went on to design and produce a variety of impactful recruitment marketing materials, including advertisements, videos, and an entirely new careers site. It was a win-win for everyone involved, and it taught us an invaluable lesson: The First Rule of Business: Always price your work above the cost of its creation.
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