Brandemix Bonus Reel: The Important of One Brand

October 17, 2013

Jason Ginsburg, Director of Interactive Branding at Brandemix, explains why it’s important for organizations to integrate their employer brands with their consumer brands — and shows how to do it right.

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About the Author

jordioni

Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle. View all posts by jordioni