Jody Ordioni You can't build a strong brand on a weak experience.
"A brand is a promise; the experience is the delivery. You can't have one without the other."
That's been true since Jody started Brandemix over 20 years ago. And it still is.
She works with organizations that are ready to close the gap - between what they say about working there, and what employees actually experience. When that gap closes, recruiting gets easier. Retention improves. And the brand starts working for you.
Jody Ordioni
Keynote Speaker · Author · Talent Brand Strategist
Architect of The Talent Brand
"The strongest brands aren't invented - they're proven true from the inside out."
Is what you're saying about working here actually true?
If the answer is complicated, that's where Jody starts. For over 20 years, she has helped organizations figure out what's real - and build a talent brand around that, not around what they wish were true.
The Talent Brand isn't just how you attract people. It's the promise you make to them. And if what they experience after they join doesn't match what you told them - they leave. And they tell others. The brand that was supposed to work for you starts working against you.
That's the gap. And that's what Brandemix closes.
She wrote the book on it, literally. Speaks on it at conferences and to leadership teams who are ready to stop guessing why recruiting is hard - and why retention is harder.
Jody contributes to ERE Media, judges the Inspiring Workplaces Awards, and founded Achieve Engagement - a community of 120,000+ practitioners who care about the same things she does.
Companies come to Brandemix when something isn't working. They stay because it does.
20 YEARS OF A HELD BELIEF
One belief. Twenty years. Still true.Most companies don't make it this far. Fewer make it this far still believing what they set out to believe.
Brandemix started with one idea: that you can't build a strong talent brand on a weak internal reality. The industry has changed a lot since then. That idea hasn't.
This video reflects that journey - and why that belief is more critical today than it was 20 years ago.
READ THE THINKINGIn the Room
Jody speaks to organizations where marketing, HR, communications, DEI, and the C-suite are all working on the same problem - just not always together yet.
Her topics span the full landscape: employer branding, talent acquisition, candidate experience, culture and mission, HR branding, multicultural internal communications, and more. Whatever the room, whatever the audience - the thinking is diagnostic, direct, and built to break down silos and bring business forward.
BOOK JODY FOR YOUR EVENT
From training sessions
to unforgettable activations.
From impactful training sessions to engaging activations, inspiring speakers, and flawless event execution — Brandemix delivers experiences that leave a lasting impression.
Whether you're bringing your leadership team together, activating your employer brand internally, or hosting a recruitment marketing workshop for your TA team, Jody brings the same strategic rigor to the room that she brings to every engagement.
The Talent Brand
Written in 2017. Still true today.Most books about employer branding tell you what to do. This one explains why it keeps not working - and what to do differently.
The Talent Brand is the argument Jody has been making for 20 years: you can't attract the right people with a story that doesn't hold once they're inside. Attraction and retention aren't separate strategies. They're the same promise at different stages.
Start with the first chapter. If it sounds like the conversation you've been needing to have, the rest is waiting.
FROM THE WORK
Work With Jody
Whether you need a keynote that reframes the room or a partner to build your talent brand from the inside out - this is where it starts.
Book Jody for Your Keynote
Keynotes and workshops that reframe how organizations compete for talent. Jody doesn't deliver theory - she delivers the frameworks, language, and conviction that help talent leaders go back and change something.
Work With Brandemix
From EVP development to full employer brand execution - Brandemix builds the strategy and the assets that shift your organization from reactive recruiting to becoming a destination for talent.
Across the full lifecycle: attraction, onboarding, engagement, retention, and advocacy.
LET'S START WITH HELLOIf something isn't working, that's where we start.
Recruiting feels reactive because the promise doesn't match the reality. When those don't align, the brand breaks down from the inside.
Those aren't separate problems. They're the same story told at different stages.
Brandemix helps organizations find that gap - and close it. Across the full talent lifecycle, from the first impression a candidate has of your organization to the moment a great employee decides to stay.