Brand Development
While every project is different, Brandemix follows the same 4 step methodology for all the brand development work we perform: Define, Align, Design and Refine.
DEFINE
Meet with project stakeholders
• Define goals and campaign objectives
• Review current strategy documents/relevant materials
• Discuss usage and audience of current/new materials
Launch Primary Research
• Focus Groups, Executive Interviews, Ethnographies, IDI’s, Intercepts etc.
Launch Communications Audit:
• Website
• Printed materials, newsletters, and brochures
• Recent press releases
• Trade show banners and booth materials
• Current advertising, both conventional and online, including social media
• Advertising venues and channels
• Media calendar and buys
• URLs, Keywords
Deliverables: Key findings, brand architecture, and recommendations
ALIGN
Ensure all brand alignment opportunities are optimized
• Visual brand palette
• Brand vocabulary
• Available photo/video and other assets
DESIGN
Create brand framework
• Develop a brand identity to be used as the cornerstone of all advertising and marketing communications
• Analyze and prioritize the communications needs and implement a precise timeline and budget for each
REFINE
Conduct weekly or monthly on-site or phone conferences with key project stakeholders to review and support upcoming initiatives
