Businesses have made initial progress in DEI, but may struggle to sustain momentum over time. This can lead to a sense of “fatigue” or disillusionment with DEI efforts, which can hinder progress and lead to missed opportunities.
To address this issue, 5 strategies for businesses to reinvigorate their DEI efforts:
Reconnect with the why – Businesses should take time to reflect on the underlying reasons for their DEI efforts, and reaffirm their commitment to creating a more inclusive workplace.
Listen and learn – Leaders should actively seek out feedback from employees, customers, and stakeholders on their DEI efforts, and use this information to inform their strategy.
Celebrate progress – Rather than focusing solely on areas where progress still needs to be made, businesses should also celebrate and share successes in DEI, to build momentum and inspire further action.
Reassess priorities – As businesses evolve, their DEI priorities may need to shift as well. Companies should periodically review their DEI strategy and make adjustments as needed to ensure it remains relevant and impactful.
Foster allyship – Businesses should encourage and empower employees to be DEI allies, by providing training, resources, and support for allyship efforts.
By adopting these strategies, businesses can overcome “diversity fatigue” and create a more sustainable, impactful DEI strategy.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
