There is a growing need for every CEO and talent acquisition professional to learn and understand the importance of programmatic advertising in recruitment strategies for 2023. Programmatic advertising is an automated process that uses data to target specific audiences and is becoming increasingly popular in the hiring process due to its effectiveness in finding the right candidates.
One benefit of programmatic advertising is that it can save recruiters time and effort by automating the posting and distribution of job ads. This means that recruiters can focus on other aspects of the hiring process, such as candidate screening and selection. It allows for more precise targeting of job ads, which can increase the chances of finding qualified candidates who are a good fit for the position.
Another advantage of programmatic advertising is that it provides recruiters with valuable data and insights into the effectiveness of their job ads. This data can be used to make informed decisions about future recruitment strategies, such as adjusting the targeting of job ads or refining the messaging to better resonate with potential candidates.
However, programmatic advertising should not be the sole focus of a recruitment strategy. While it can be a powerful tool, it should be used in conjunction with other methods such as employee referrals and social media recruiting. In fact, programmatic advertising can even be used to enhance these other strategies by targeting specific audiences on social media or encouraging current employees to share job ads with their networks.
It is crucial for business owners and talent acquisition professionals to ensure that programmatic advertising is being used ethically and in compliance with relevant laws and regulations. Recruiters should be transparent about the data they are collecting and how it will be used and should ensure that candidates are being treated fairly and without discrimination.
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ABOUT THE AUTHOR
“Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.”
