YouTube is now the second-largest search engine in the world, a source of information that’s growing in importance. This is due in no small part to video content achieving a high ranking in Google’s results – since Google owns YouTube. For similar reasons, a website with a YouTube video embedded on its front page is 50 times more likely to appear on the first page of Google search results.
Uploading relevant, compelling video content to your website and your own YouTube channel, and adding the right tags, can help build employer brand awareness and get attention from promising candidates.
Brandemix has created a wide array of videos for different purposes (and budgets), including animation, talking PowerPoints, employee testimonials, “day in the life” profiles, company retrospectives, and re-branding announcements. Our team of writers, videographers, and editors delivers powerful videos that communicate your exact messaging and reinforce your brand. And at Brandemix, the client always gets final cut.