Guest Post: Create a Zappos-Like Culture of Customer Service With Performance Metrics

We’ve written about Zappos’ great social media efforts, but the online shoe retailer has other impressive qualities, too. In this week’s guest post, Software Advice’s Ashley Furness tells you how to create a Zappos-like culture of customer service using performance metrics. It seems traditional marketing increasingly turns away customers in today’s Yelp and social media-obsessed… Continue reading Guest Post: Create a Zappos-Like Culture of Customer Service With Performance Metrics

Why Taco Bell Careers is a Social Media Superstar

As Jobvite’s recent survey has shown us, social recruiting is here to stay, so we at Brandemix are constantly looking for the brands that are doing it innovative ways. This year, we’ve honored Zapposand State Farm, and now it’s time to recognize another Social Media Superstar: Taco Bell. Here’s the restaurant’s employer branding statement: “At… Continue reading Why Taco Bell Careers is a Social Media Superstar

Engage Your Audience With Infographics

In the past few years, infographics have been taking the internet by storm, turning seemingly innocuous blog posts into viral sensations. Beautiful, funny, and charming works of art, they turn boring statistics and information – like “50% of all smartphone owners drink coffee between 7 and 10 a.m.” – into something that’s not only informative,… Continue reading Engage Your Audience With Infographics