Do you know which channels/tools are generating enough of a return on your efforts and dollars? If the answer is “no”, take a closer look at your customer acquisition costs. Cost of marketing + Cost of sales/New customers acquired This is a powerful metric that can throw light on the health of your company/business, and… Continue reading From Browsers to Buyers: Understanding Your Customer Acquisition Costs.
From Browsers to Buyers: Understanding Your Customer Acquisition Costs.
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