Employer Brand Research

Get valuable insights and recommendations for developing your unique employer brand and employer value proposition. Improve your overall talent acquisition and retention efforts.

Brandemix Employer Brand Research services are comprised of a thorough evaluation process that involves gathering, analyzing, and interpreting data related to your organization’s culture and employee experience. We deliver a comprehensive body of insights that reveal how your company and culture is both presented and perceived by those who know it best.

What is
Employer Brand Research?

Why is Employer Brand Research
important for your organization?

Employer Brand Research helps you understand how your organization is perceived as an employer both internally and externally. This allows you to align your employer brand messaging and internal communications with the reality of working at your company and identify areas for improvement.By understanding what attributes candidates value in an employer, you can tailor your recruitment messaging to attract top talent who align with your organization’s values and culture. And, researching employee perceptions of your culture and employee experience can help you identify strengths to reinforce and areas where employees may feel disconnected or undervalued. This is essential for improving employee engagement and retention.

Why Brandemix?

It takes experience, insight, and creativity to turn employer brand research into tangible business results. At Brandemix, we have all three. It helps that we are presented as a neutral third party in the research process and participants in our research projects can be completely honest about their employee experience. Further, our skilled facilitators can turn negative discussions into positive listening sessions.

We will analyze the data against your business goals and create unique messaging and marketing plans that resonate with multiple target groups.

How Brandemix can help you with Employer Brand Research/Analysis?

Brandemix has a long history of providing comprehensive support with Employer Brand Research and Analysis for projects of all sizes and objectives. Our skilled research team can delve into perceptions of your employer brand among internal and external audiences, identifying key themes, strengths, and areas for improvement. Our employer brand audits assess the consistency and effectiveness of your employer brand efforts and assets, providing recommendations for enhancement. Using qualitative and quantitative data analysis, we distill insights to inform strategic decision-making, crafting a tailored employer brand strategy aligned with your organizational goals and values. Partnering with Brandemix empowers you to strengthen your employer brand, attract top talent, and drive engagement, retention and business success.Below are some universal steps in our Define, Align, Design, Refine process.

Define Objectives

Clearly define the goals of the research to ensure alignment with organizational needs.

Define Target Audience

Identify the key stakeholders to include in the research.

Define Methodology

Choose appropriate research methods such as surveys, focus groups, and social media monitoring etc.

Data Collection

Collect the relevant information that currently exists to capture existing insights and ramp up quickly.

Analyze Data

Plan for thorough data analysis using both qualitative and quantitative techniques to uncover actionable insights.

Design

Design unique project plan and timeline, employer brand assets, and activation plan to ensure that all audiences are continuously involved in the project and outcomes.

How we analyze employer brand research.

Evaluate the quality of data collected, ensuring it is reliable, accurate, and representative of the target audiences.

Identify key themes and patterns emerging from the data, including common perceptions, sentiments, and trends related to the employer brand.

Conduct both quantitative analysis (e.g., statistical analysis of survey responses) and qualitative analysis (e.g., thematic analysis of open-ended responses) to gain a comprehensive understanding.

Consider segmenting the data by demographics (e.g., age, gender, location) or employee/candidate personas to uncover insights specific to different groups.

Compare research findings with industry benchmarks, historical data, or competitor data to provide context and identify areas of strength or improvement.

Explore the underlying reasons behind certain perceptions or trends to identify root causes and inform targeted interventions.

Collaborate with stakeholders from various departments (e.g., HR, marketing, operations) to gain diverse perspectives and ensure alignment with organizational goals.

Translate research findings into actionable recommendations and strategies to address identified gaps, improve the employer brand, and enhance the employee experience.

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FAQs

What methods do you use for Employer Brand Research?

We employ a variety of research methods such as surveys, interviews, focus groups, social media monitoring, employer review analysis, and competitor benchmarking to gather comprehensive data about your employer brand.
How long does Employer Brand Research/Analysis take?

The duration of Employer Brand Research/Analysis depends on the scope of the project and the complexity of your organization. Typically, it can take several weeks to a several months to complete the research and analysis process.
What deliverables can we expect from Employer Brand Research/Analysis?

Deliverables may include a detailed research report with key findings, insights, and recommendations, along with visual presentations, executive summaries, and actionable strategies to improve your employer brand.
How do you ensure confidentiality and anonymity during the research/analysis process?

We prioritize confidentiality and anonymity by using anonymized data collection methods and adhering to strict data protection policies. Survey responses and interview data are aggregated to protect the privacy of participants.
How do you analyze and interpret the research/analysis findings?

Our team of experienced researchers utilizes advanced analytical techniques to analyze and interpret the research/analysis findings, identifying trends, patterns, and actionable insights to inform strategic decision-making.
How can we use the insights from Employer Brand Research/Analysis to improve our employer brand?

The insights from Employer Brand Research/Analysis can be used to develop targeted employer branding strategies, enhance a wide variety of talent initiatives such as Wellness,Diversity, Equity and Inclusion, Career Development and other organizational priorities. It can also help refine recruitment messaging and internal communications and address areas for improvement to strengthen your overall employer brand.
Can you provide examples of successful outcomes from Employer Brand Research/Analysis for other clients?

While we prioritize confidentiality, we can provide anonymized case studies and testimonials demonstrating how our Employer Brand Research/Analysis has helped organizations improve their employer brand perception, attract top talent, and increase employee engagement and retention.
What sets your Employer Brand Research/Analysis service apart from others?

Our Employer Brand Research/Analysis services stand out for our comprehensive “no one size fits all” approach. Our research methods are tailored to every client’s unique needs. We deliver actionable insights and findings that result in tangible business results for our clients.

Have a project in mind? Drop us the details here.

Let’s plan a detailed Employer Brand Research initiative together.

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