Recruitment Marketing

Crafting refined talent acquisition campaigns to attract and persuade your ideal candidates.

Enable your organization to attract top talent, enhance brand image, and streamline the hiring processes. By effectively promoting your employer brand and engaging with potential candidates, you can gain a competitive edge in the talent market and drive business growth.

Drive
Talent Acquisition
Success.

How we do it?

Recruitment advertising has morphed from the classified help wanted ads to sophisticated recruitment marketing campaigns that combine stellar employer branding with technology and precision targeting. While integrated ATS modules can serve your job reqs to appropriate job boards, true effectiveness is achieved only through diligent media planning and a true understanding of your specific wants and openings.

This is where Brandemix excels. Brandemix is a recruitment marketing agency based out of New York that build and execute recruitment marketing plans that meet your talent needs, your budget requirements and most of all your timelines. (We know you need them yesterday!) Our online media experts can analyze the response data in real time and dial up what’s working and what’s not. Whether you’re building a new sales team in Singapore, a college recruiting program in Cali or a corps of IT pro’s for devoted to your ecommerce needs, Brandemix can help.

Our combination of strategies, excellent creative and a complete understanding of the hiring process will enhance the candidate experience along with the hiring results.

Strategy Development

We begin by understanding the organization’s goals, target audience, and unique selling propositions.
We conduct thorough market research to identify trends, competitor strategies, and opportunities.

Employer Branding

We work on enhancing the organization’s employer brand through various channels, including social media, career sites, and employer review platforms.
We create compelling employer branding content such as videos, blogs, and employee testimonials.

Candidate Persona Development

Brandemix defines detailed candidate personas based on demographics, job preferences, and motivations.
We tailor recruitment marketing messages to resonate with each persona, ensuring effective communication.

SEO and SEM Optimization

Brandemix optimizes job postings and content for search engines to improve visibility and attract organic traffic.
We may also run targeted pay-per-click (PPC) campaigns to increase the organization’s visibility among relevant candidates.

Data Analysis and Optimization

Brandemix tracks and analyze recruitment marketing metrics such as website traffic, candidate engagement, and conversion rates.
We use data-driven insights to refine strategies, identify areas for improvement, and maximize ROI.

Candidate Experience Enhancement

Brandemix focuses on creating a seamless and engaging candidate experience, from the initial interaction to the application process and beyond.
We optimize the application process for mobile devices, provide timely communication, and gather feedback to improve the overall experience.

Our Services Include

Market Research

Gather and analyze data to understand industry trends, candidate preferences, and competitor strategies. This informs strategic decision-making and ensures tailored solutions to meet organizations' needs effectively.

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Campaign Development

Strategize and create tailored marketing initiatives to attract top talent. Craft compelling messaging, selecting appropriate channels, and execute campaigns to meet organizational objectives effectively.

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Direct Marketing Solutions

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Diversity Recruitment

Target promotional strategies aimed at engaging potential candidates directly. It includes personalized emails, SMS campaigns, and direct mail to communicate job opportunities and employer brand messaging effectively.

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Media Relations

Foster positive relationships with media outlets to enhance the organization's visibility and reputation. It includes press releases, media outreach, and managing public relations to attract top talent and strengthen employer branding efforts.

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Recruitment Campaign

Take strategic initiatives aimed at attracting top talent. It involves creating compelling content, utilizing various channels, and employing targeted messaging to effectively engage potential candidates and fulfill hiring needs.

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Their Success, Our Pride

AbbVie Success Story

A Fortune 200, leading global healthcare brand chose Brandemix to boost their employer brand and build their corporate communications strategy.

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Canon Success Story

Brandemix helped Canon to build an authentic and differentiated employer brand that drove retention and engagement among current employees.

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Bayer Corporation Success Story

Brandemix implemented a comprehensive wellness campaign to help the organization build company culture and communicate the wellness program.

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The Blogs Library

Jody Ordioni

Sep 11, 2023

The Benefits of an Agnostic Approach to Recruitment Marketing

So, you’ve decided to up your talent acquisition efforts and inv...

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Jody Ordioni

Aug 7, 2023

Powerful Recruitment Marketing Strategies to Drive ROI

You know that hiring the right talent is key to the success of your bu...

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Recent Blogs

Maximizing Employee Engagement Through Effective Employer Branding

Employer Branding: Using Website Optimization to Attract Talent

The 13 Powerful Benefits of Video Marketing That Demand Your Attention

The Power of Connections: How Internal Communications Can Strengthen Relationships And Influence Outcomes

FAQs

What is recruitment marketing, and why do I need it?

Recruitment marketing involves applying marketing strategies to attract, engage, and nurture talent. It’s essential because it helps organizations stand out in competitive talent markets, build strong employer brands, and effectively reach and convert top candidates.
How does recruitment marketing differ from traditional recruiting?

Traditional recruiting focuses on filling immediate job openings, while recruitment marketing takes a proactive and strategic approach to attract and engage candidates even before job openings arise. It involves building long-term relationships with potential candidates and fostering a talent pipeline.
What services does your recruitment marketing agency offer?

Our agency offers a range of services tailored to meet the diverse needs of organizations, including employer branding, candidate persona development, content creation, SEO/SEM optimization, candidate experience enhancement, data analytics, and technology integration.
How do you measure the success of recruitment marketing campaigns?

We measure campaign success through various metrics such as website traffic, candidate engagement, application conversion rates, time-to-fill, cost-per-hire, and candidate quality. By analyzing these metrics, we can assess the effectiveness of our strategies and make data-driven decisions to optimize performance.
Can you customize recruitment marketing strategies for different industries or roles?

Absolutely! We understand that each industry and role may have unique challenges and requirements. That’s why we tailor our strategies to align with your organization’s specific goals, target audience, employer brand, and industry trends, ensuring maximum effectiveness and relevance.
How long does it take to see results from recruitment marketing efforts?

The timeline for seeing results can vary depending on factors such as the organization’s brand reputation, market competitiveness, campaign strategy, and target audience. While some results may be immediate, such as increased website traffic, achieving sustainable hiring outcomes typically requires a longer-term investment.
What sets your recruitment marketing agency apart from others?

Our agency stands out for its holistic approach, data-driven strategies, creative excellence, and commitment to delivering measurable results. We prioritize collaboration, innovation, and continuous improvement to ensure that our clients stay ahead in the ever-evolving talent landscape.
Do you offer ongoing support and optimization for recruitment marketing campaigns?

Yes, we provide comprehensive support throughout the campaign lifecycle, including campaign monitoring, performance analysis, optimization, and regular reporting. Our goal is to continuously refine strategies, identify opportunities for improvement, and drive sustainable hiring success for our clients.
Can you provide examples of successful recruitment marketing campaigns you've executed in the past?

Certainly! We have a portfolio of case studies highlighting successful recruitment marketing campaigns across various industries and roles. These examples demonstrate our expertise in delivering impactful solutions tailored to our clients’ unique needs and objectives.
How can I get started with your recruitment marketing services?

Getting started is easy! Simply reach out to our team to schedule a consultation. We’ll take the time to understand your organization’s goals, challenges, and opportunities, and develop a tailored recruitment marketing strategy that drives results and helps you achieve your hiring objectives.

Have a project in mind? Drop us the details here.

Let's transform your recruitment challenges into strategic opportunities

Get in Touch

Recruitment Marketing

Canon Success Story

Bayer Corporation Success Story

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