Align Employees To The Mission, Vision, And Culture While Onboarding

All new employees go through an onboarding process, however, it is the quality of the process that makes the real difference in building engagement. The onboarding process is often confused with orientation, and the new recruit is introduced to the seniors and important people of the company, explained the do’s and don’ts, and shown around… Continue reading Align Employees To The Mission, Vision, And Culture While Onboarding

Impact of ChatGPT on Employer Branding and Talent Acquisition

How AI Chatbots Create an Enhanced Employer Brand. The Employer Brand of a company has a significant impact on the quality of candidates being recruited, and their performance at the organization. Some of the ways AI tools such as ChatGPT enable the organizations to create a robust and an effective employer brand include: Assisting the… Continue reading Impact of ChatGPT on Employer Branding and Talent Acquisition

Here’s What A Foolproof Recruitment Marketing Process Looks Like

Struggling to attract and recruit top talent for your company? Then this article is for you. The term “Recruitment marketing” started off being a mere buzzword tossed around like a hot potato in HR-related blogs for the initial few years. It has often and erroneously become synonymous with employer branding. However, with the increasing pressure… Continue reading Here’s What A Foolproof Recruitment Marketing Process Looks Like

Boost Your Employer Brand To Fuel Talent Acquisition

To win over consumers, companies invest a lot of effort and money in developing a strong corporate brand to win over consumers. When building their employer brand, businesses often fail and miss out on attracting, engaging, and retaining top talent. A few companies have included gamification and social media into their recruiting processes to better… Continue reading Boost Your Employer Brand To Fuel Talent Acquisition

Branding Cues We Can Borrow from Bernie Sanders

Politics aside, let’s look at the Vermont Senator as a product. In particular a brand that is lesser known and vying for consumer attention. A brand that, lacking the name recognition of a Clinton or a Trump, needed to create an identity. A brand that had to find its niche and voice. The presidential contender… Continue reading Branding Cues We Can Borrow from Bernie Sanders