Employer Brand Strategies: How to Leverage them to Attract and Retain Your Best Employees

You know that having a strong employer brand is key to attracting and keeping the best talent.But building an effective employer brand strategy is no easy feat. Where do you even start? How Do you define your employer value proposition and communicate it authentically to candidates and employees? What tools and resources will you need… Continue reading Employer Brand Strategies: How to Leverage them to Attract and Retain Your Best Employees

Employer Branding: Using Website Optimization to Attract Talent

Are you looking for ways to attract the best talent to your company? If so, chances are you’re already up to speed on employer-branding strategies. (If not, contact us asap.) However, there’s an important factor that’s too often overlooked: website optimization. The truth is that optimizing your website for search engine rankings is just as… Continue reading Employer Branding: Using Website Optimization to Attract Talent

Believe it or not it’s true. When it comes to an employer brand refresh, your Marketing Department CAN be your best friend!

Has your HR team run out of gas on your employer brand refresh? If you’re looking to get ahead on the rebranding efforts and need a little help pushing it over the finish line, I want to point you in the direction of your Marketing team. I know they’re busy, they don’t “get” HR, and… Continue reading Believe it or not it’s true. When it comes to an employer brand refresh, your Marketing Department CAN be your best friend!

Impact of ChatGPT on Employer Branding and Talent Acquisition

How AI Chatbots Create an Enhanced Employer Brand. The Employer Brand of a company has a significant impact on the quality of candidates being recruited, and their performance at the organization. Some of the ways AI tools such as ChatGPT enable the organizations to create a robust and an effective employer brand include: Assisting the… Continue reading Impact of ChatGPT on Employer Branding and Talent Acquisition

Maximizing Employee Engagement Through Effective Employer Branding

Developing a successful Employer Branding strategy can be a lot of work, but it’s worth it. Not only does it help you attract top talent, but it also helps keep your current employees engaged and motivated. In this article, we’ll tell you everything you need to know about Employer Branding. What Is Employer Branding? When… Continue reading Maximizing Employee Engagement Through Effective Employer Branding

Leverage Social Media To Maintain Your Employer Brand

What is Employer Branding? Your employer brand is your company’s reputation, reflecting the core values that make up your company’s culture. It describes the added value your company brings its employees, such as great benefits, career development, and work-life balance. In other words, an employer brand is how your current and prospective employees perceive your… Continue reading Leverage Social Media To Maintain Your Employer Brand

Boost Your Employer Brand To Fuel Talent Acquisition

To win over consumers, companies invest a lot of effort and money in developing a strong corporate brand to win over consumers. When building their employer brand, businesses often fail and miss out on attracting, engaging, and retaining top talent. A few companies have included gamification and social media into their recruiting processes to better… Continue reading Boost Your Employer Brand To Fuel Talent Acquisition

Building an Employer Brand that Attracts and Retains Top Talent? Keep #5 in Mind

Times have changed drastically, and the traditional way of rolling out boring job descriptions and eagerly awaiting the dream employee/candidate to show up knocking at the office door is gone forever. (And not just because the office door may now be gone as well.) It’s almost 2022, it’s a talent marketplace and it’s time to… Continue reading Building an Employer Brand that Attracts and Retains Top Talent? Keep #5 in Mind

Important Things to Keep in Mind When Starting Your Employer Branding Initiative

Simon Barrow introduced the term “employer brand” in 1996, looking to integrate and introduce marketing thinking to the HR function. “We define the Employer Brand as the package of functional, economic and psychological benefits provided by employment and identified with the employing company. The main role of the employer brand is to provide a coherent… Continue reading Important Things to Keep in Mind When Starting Your Employer Branding Initiative

Brandemix One Brand Philosophy

In reality, your company only gets to have one brand. It’s not as if you can have a consumer brand that targets consumers, a talent brand that targets employees, an employer brand that targets candidates, and a shareholder brand that targets investors. The reason? You only get one reputation. We don’t isolate our opinion of… Continue reading Brandemix One Brand Philosophy

Online Ratings and Reviews May be Less Reliable Than You Think.

According to the most recent statistics available, as many as 15% of all reviews online are fraudulent. Yet, online reviews have an enormous power of influence over our decisions on where to eat, what to buy and where we work. Consider this astonishing statistic from Brightlocal that states that 91% of millennials trust online reviews… Continue reading Online Ratings and Reviews May be Less Reliable Than You Think.

For Better Branding, Use Email Newsletters

In a world where technology and the internet are evolving and growing every day, and everyone has an electronic device in their hands, emails have taken over the world. Statistics predict that by the end of this decade, the number of active email accounts would increase to almost 5.6 billion. This presents a tremendous opportunity… Continue reading For Better Branding, Use Email Newsletters

Rethinking Employer Branding and Retooling Recruitment Marketing

“busy” is the new “good” Ask anyone in talent acquisition how they’re doing and you’ll get the same one-word response; “busy.” And it’s no wonder. Choose your favorite statistic- whether it’s the monthly jobs added report, the current unemployment rate, the number of millennials who are choosing to be part of the gig economy or… Continue reading Rethinking Employer Branding and Retooling Recruitment Marketing

Building Brand Equity With Your Annual Report

An annual report is like a yearbook-it should shuttle readers through all aspects of the company’s business while weighting content towards the company’s financial success and brand. Woven throughout this content must be a clear picture of where the company is heading-a reassurance to investors that the firm has a solid game plan for moving… Continue reading Building Brand Equity With Your Annual Report

Recruiting, Employment Branding and Everyone You Know.

A positive employment brand can help attract top candidates, making recruiting for your top positions easier. But, candidates don’t come to us in a vacuum. Before they even apply for a position or speak to a recruiter, they’ve been exposed to advertising, the experience of family members or friends, and the power of social media… Continue reading Recruiting, Employment Branding and Everyone You Know.

What Is Brand Research? (And Why Should You Do It?)

So you’ve read my post “Four Signs You’re Ready to Rebrand” and answered “yes” to one or more of the questions. Time to design a new logo, right? Wrong. The first step in the process, and the most important, is conducting brand research. What Is Brand Research (And Why Should You Do It?) Before you… Continue reading What Is Brand Research? (And Why Should You Do It?)

Branding in the Age of Cynicism

One of the key components of successful branding is the art of building trusted relationships with your audience, yet it becomes harder and harder to do. Storytellers are Spin Masters. Celebrities are Paid Endorsers. And Politicians are Pivoters as this recent article in the Washington Post so clearly points out. Every product review is suspect, and even Science… Continue reading Branding in the Age of Cynicism

Employer “Employee” Branding

An employer brand is the way your organization’s prospective applicants, candidates and employees perceive you as an employer. In simpler words, it’s the process of building an image of being “a great place to work at” in the minds of prospective candidates and employees. It is a long-term strategy that establishes an organization’s identity as… Continue reading Employer “Employee” Branding

Prunes Just Weren’t Cool: How Rebranding can Increase Market Success

Sometimes re-branding is about a name change. In 2002,  the fruit-growers board persuaded the FDA to change the name prunes to “dried plums.” It’s the same treat but now it has more cachet, and costs a bit more. Changing the name brought about a change in public perception and market acceptance, particularly by a younger demographic.… Continue reading Prunes Just Weren’t Cool: How Rebranding can Increase Market Success

How Important is Employer Branding to an Effective Corporate Marketing Strategy?

Critically important. Here’s why.   Every company has a brand. Every brand has value.  Millions of marketing dollars are spent each year on establishing brand awareness in the minds of consumers.  But it’s employees who have the greatest power to make or break a brand. Employees shift the message from a concept to a positive… Continue reading How Important is Employer Branding to an Effective Corporate Marketing Strategy?

Stars and Cars: Escapism as a Marketing Method

You’re watching TV and the voiceover stops you in your tracks. Its grit and resonant tone are so distinctive you know without seeing a face that it’s Christopher Walken touting the vehicle. Walken is an actor known for his unique roles; a man who is as far from cookie cutter as you can get (think:… Continue reading Stars and Cars: Escapism as a Marketing Method

Branding for Non-Profits

Non-profits aren’t selling products or services like other organizations. They’re selling a mission, a goal, or a belief in a cause. This can create a branding challenge for NPOs — which also usually operate with smaller budgets. Here are some branding tips for non-profits that maximize their strengths while keeping costs low. Aim for the… Continue reading Branding for Non-Profits

Brand Archetypes and the Republican Race

What is a Brand Archetype? As professionals in this industry, we understand various brands and their specific allure for a consumer. Essentially, there are 20 brand archetypes into which everything can be sorted: from breakfast cereals to talk show hosts. Read my earlier blog post on brand archetypes here. Politics aside, I thought it would… Continue reading Brand Archetypes and the Republican Race

What Employer Branding Is – And What It Isn’t

I’ve frequently written about the importance of employer branding, especially as the economy improves and top talent has more power in deciding where to work. Employer branding also impacts employee engagement, which drives productivity and profits. But some people still aren’t clear on what exactly employer branding is. Here are the basics to get you… Continue reading What Employer Branding Is – And What It Isn’t

Important Employer Branding Statistics

Employer branding is the promise an organization makes to its employees. Just as a consumer brand tells the public what the brand stands for, an employer brand speaks to employees – from the newest hire to the CEO – and to potential employees, the job-seekers whose first encounter with a company may be through its… Continue reading Important Employer Branding Statistics

Four Signs You’re Ready to Rebrand

It’s January, the time of year to take stock of your business and goals for the year. Besides upgrading your software or buying a new printer, you also should look at your branding. Whether you want to redesign your website, extend your brand into social media, or align your internal communications with your consumer advertising,… Continue reading Four Signs You’re Ready to Rebrand

Are The Best Brands the Best at Holiday Branding?

Last December, I looked at how the greatest global brands celebrated the holidays — Coke was bubbly while Apple fizzled. How have both companies improved their holiday game? And who are their biggest rivals? Car brands stuck in first gear Several car companies rank very high on Interbrand’s 2015 list of most valuable global brands.… Continue reading Are The Best Brands the Best at Holiday Branding?

Talent Branding: Your EVP in the Age of the Mecosystem

A new buzzword on the rise is “Mecosystem,” a set of connections in which a brand fits into an individual’s life in a customized way. Mecosystems anticipate and evolve along with people’s personal expectations. It’s a great concept for consumer brands. So why not apply it to employer brands? What is a Mecosystem? According to… Continue reading Talent Branding: Your EVP in the Age of the Mecosystem

Brand Face-Off: Uber vs. Lyft

Uber launched in 2009, is valued at about $50 billion, and is unquestionably the giant of the car-service app field. Lyft grew out of Zimride in 2012, is work about $2.5 billion, and is the leading the pack of Uber competitors. Both companies provide the exact same service, so much of their market differentiation comes… Continue reading Brand Face-Off: Uber vs. Lyft

Is It Time To Refresh Your Employer Brand?

Our latest survey found that, on average, organizations are updating their employer brand every 11 months. That’s more frequent than the 14-month average we found a year ago. Employer brands are like consumer brands in that they must respond to changing conditions and adapt to new goals. Is it time to refresh your employer brand? The… Continue reading Is It Time To Refresh Your Employer Brand?

Employer Branding Efforts are on the Rise

Brandemix released findings from their 2015 Employer Branding Survey today. The results indicate that more companies are responding to the challenges of hiring talented professionals by shortening the gap between their employer branding initiatives to just 11 months.This year’s report confirms that employer branding is moving into the spotlight as recruiting, retaining and engaging talent… Continue reading Employer Branding Efforts are on the Rise

The State of Employer Branding Today — and Tomorrow

Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. Together, they produce a fascinating snapshot of where employer branding is today — and where it’s headed. How Many Organizations Have an Employer Brand? One issue that becomes apparent right away is what… Continue reading The State of Employer Branding Today — and Tomorrow

Branding Isn’t as Important as Employer Branding to Young Job-Seekers

Last year, I looked at the connection between the companies most loved by consumers, best reviewed by workers, and most desired by young job-seekers. This “Triangle Theory” holds true today and illustrates the importance of employer branding. First, let’s look at the most valued and powerful brands in the world. Tenet Partners recently analyzed their… Continue reading Branding Isn’t as Important as Employer Branding to Young Job-Seekers

You Can’t Have Employee Engagement Without Employer Branding

I’ve been conducting original research into employer branding and employee engagement. It seems that many organizations want the latter but don’t care about the former. But the two go hand in hand, and it’s important to see how and why. Here’s a chart I created based on Google searches for “employer branding” and “employee engagement.”… Continue reading You Can’t Have Employee Engagement Without Employer Branding

Employer Branding for Starfleet, SHIELD, and the Musketeers

Brandemix works with a lot of different clients, from local businesses to national non-profits to global corporations. From many of them, I hear, “But your recruiting strategies may not work with us because we’re unique!” Indeed they are, but job-seeker engagement has certain consistent truths that work for every shape and size. Don’t believe me?… Continue reading Employer Branding for Starfleet, SHIELD, and the Musketeers

Employer Branding Taglines and Why They Work

I’ve always said that employer branding has a lot in common with consumer branding. That includes a memorable tagline that engages an organization’s ideal candidates. Here’s a sampling of some of my favorite employer branding taglines, including why they work, how they stand out, and why they send the right message to top talent. Google… Continue reading Employer Branding Taglines and Why They Work

Do Companies Make the Most of Their Employer Brand?

Branding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Does YouTube accept video applications? Do Glassdoor employees rate their experiences on Glassdoor? Can you drop your resumé into a Dropbox to apply for their jobs? Can you apply for a job at Twitter with a… Continue reading Do Companies Make the Most of Their Employer Brand?

3 Things NOT to Say with Your Employer Branding

I’m ready to retire some employer branding clichés. I’ve given presentations and written articles on best practices for employer branding. But it’s also helpful to look at this important recruiting strategy from the other direction, to see what “worst practices” to avoid. If you’re using or considering any of these techniques to improve your recruiting,… Continue reading 3 Things NOT to Say with Your Employer Branding

Employer Branding Beats Consumer Branding For Young Job-Seekers

Two studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start their careers. These surveys illustrate both the connection and disconnection between branding and employer branding. The first study was conducted by CoreBrand, which annually surveys more than 10,000 business decision-makers… Continue reading Employer Branding Beats Consumer Branding For Young Job-Seekers

Employer Branding Global Trends and Surveys

Employer Brand International just released its 2014 Employer Branding Global Trends Study Report, a survey of more than 1,100 leaders from around the world. The goal was to discover how their organizations use employer branding to attract, engage, and retain talent talent, and their plans for their employer brand’s future. Here are the survey’s most… Continue reading Employer Branding Global Trends and Surveys

Branding Lessons from Cannes Lions

Don’t speak French? Expired passport? No six-figure travel budget? Don’t worry, even if you’re a nobody, a non-profit, or an underfunded start-up, you can still take away some key lessons in branding and marketing from the winners of the 2014 Cannes Lions. Coca-Cola increases the happiness of a whole country. The people behind Coke’s Peruvian… Continue reading Branding Lessons from Cannes Lions

Employer Branding: Telling The Right Story

Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in marketing is brand storytelling, using content, examples, and experiences to bring your brand to life in the mind of consumers. Combining these trends can bring a powerful presence to your talent… Continue reading Employer Branding: Telling The Right Story

Busting Employer Branding Myths

Considering how important employer branding is, I still encounter a lot of confusion and misinformation about it. So, as a public service, I thought I’d bust some of the myths about employer branding. Myth #1: Employer branding is unnecessary Some clients tell me, “We’re an employer of choice; great candidates will find us.” And yet… Continue reading Busting Employer Branding Myths

Brandemix Bonus Reel: A Sneak Peek at Employer Branding Boot Camp

Jason Ginsburg, Director of Interactive Branding at Brandemix, reveals some of the lessons and insights from the upcoming free webinar, “Employer Branding Boot Camp.” The presentation will be Wednesday, September 25, at 2 pm Eastern/11 am Pacific. Space is still available for this fun, educational event! Register for free here.

Employer Branding Boot Camp: A Sneak Peek

As many of you know, I’m presenting the free webinar Employing Branding Boot Camp on September 25. It’s a fun, insightful look at the power and value of a strong employer brand, filled with fun facts, case studies, and useful tips. But I just can’t wait until the 25th! I want to share a few… Continue reading Employer Branding Boot Camp: A Sneak Peek

How to Build an Employer Brand

Many organizations pay attention to branding but overlook the importance of an employer brand, which defines who you are as an employer. Just as your consumer brand tells the public what your brand stands for, an employer brand speaks to your employees – from the newest hire to the CEO – and to your potential… Continue reading How to Build an Employer Brand

How to Become an Employer of Choice

A recent Gallup study found that only 47% of American workers are completely satisfied with their jobs. A MarketTools study found that 21% of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers. How do you make them… Continue reading How to Become an Employer of Choice

The 6 Essential Steps to an Effective Brand Plan

The Brand Plan. The first step in any successful branding or rebranding effort is the creation of the brand plan. The brand plan provides a roadmap for creating, marketing, launching and promoting your brand, and is relevant for both your internal and external activations. How do you create a brand plan? It can take months… Continue reading The 6 Essential Steps to an Effective Brand Plan

How to Avoid the 3 Biggest Employer Branding Pitfalls

I travel around the country giving presentations on employer branding and building and promoting an employer value proposition. I usually highlight employer brand success stories. But as major brands like Goldman Sachs and Zynga stumble into PR crises, I thought it might be useful to help your company avoid the most common employer branding mistakes.… Continue reading How to Avoid the 3 Biggest Employer Branding Pitfalls

Create Goodwill for Your Small Business with Community Involvement

For any small business to succeed, whether it’s a single location or a few franchises, it must build goodwill with the surrounding community. You can have Facebook fans or catalogue customers all over the world, placing orders by phone and email, but if locals aren’t walking in the door, you’re doomed. Branding your business as… Continue reading Create Goodwill for Your Small Business with Community Involvement