As a specialist in employer branding and HR communications, I’m always looking for hiring, onboarding, and training samples and ideas. Here’s one I recently came across. It’s a training video, produced by Wendy’s, instructing employees on how to prepare hot beverages. The video seems to have been produced in the late 80s or early 90s.… Continue reading Why I Love the Wendy’s “Hot Drinks” Video
Year: 2012
Four Steps to a Successful Rebranding
You’ve read my blog post “ Signs You’re Ready to Rebrand” and realized it’s time for a rebranding. Now what? It’s important to have a well-executed, well-timed strategy that generates the most buzz from all audiences – both internally externally. A bad launch can undo much of the hard work you put into the rebranding… Continue reading Four Steps to a Successful Rebranding
Guest Post: Create a Zappos-Like Culture of Customer Service With Performance Metrics
We’ve written about Zappos’ great social media efforts, but the online shoe retailer has other impressive qualities, too. In this week’s guest post, Software Advice’s Ashley Furness tells you how to create a Zappos-like culture of customer service using performance metrics. It seems traditional marketing increasingly turns away customers in today’s Yelp and social media-obsessed… Continue reading Guest Post: Create a Zappos-Like Culture of Customer Service With Performance Metrics
Why Taco Bell Careers is a Social Media Superstar
As Jobvite’s recent survey has shown us, social recruiting is here to stay, so we at Brandemix are constantly looking for the brands that are doing it innovative ways. This year, we’ve honored Zapposand State Farm, and now it’s time to recognize another Social Media Superstar: Taco Bell. Here’s the restaurant’s employer branding statement: “At… Continue reading Why Taco Bell Careers is a Social Media Superstar
Engage Your Audience With Infographics
In the past few years, infographics have been taking the internet by storm, turning seemingly innocuous blog posts into viral sensations. Beautiful, funny, and charming works of art, they turn boring statistics and information – like “50% of all smartphone owners drink coffee between 7 and 10 a.m.” – into something that’s not only informative,… Continue reading Engage Your Audience With Infographics
Recruit on Social — Because That’s Where The Job-Seekers Are
Jobvite just released their annual Social Job-Seeker Survey, which tracks social media use by people looking for work. The changes from last year’s survey are eye-opening. They show that social media is now a major part of talent acquisition — and will only keep growing. Jobvite talked to more than 2,000 adults. 60% were currently… Continue reading Recruit on Social — Because That’s Where The Job-Seekers Are