The Most Buzzed About Social Recruiting Posts of the Week.

As a Branding professional I am of the belief that true brand equity is built over time through the promotion of a series of consistent messages that promote a firm’s unique offering- or value proposition. Yet over the years, I’ve been following with interest the widely successful TV and Radio spots for Geico Insurance. In… Continue reading The Most Buzzed About Social Recruiting Posts of the Week.

Recruiters Using Social and Mobile More Than Ever

Jobvite just released its annual Recruiter Nation Survey, which included more than 1,400 recruiters and human resources professionals across multiple industries. As always, their finding are insightful and provide valuable advice for anyone in recruiting or employer branding. Let’s take a dive into the numbers. Social Recruiting Continues to Soar In 2011, 89% of recruiters… Continue reading Recruiters Using Social and Mobile More Than Ever

Why Marriott is a Social Media Recruiting Superstar

The Social Recruitment Monitor places Marriott in the top ten for recruiting on both Facebook and Twitter. The SRM also ranks the hotel chain as 21st in the country on YouTube and 38th on Instagram. Last week, its six Facebook posts garnered a total of 1,889 likes, 180 comments, and 336 shares. Let’s check in… Continue reading Why Marriott is a Social Media Recruiting Superstar

Lessons from the 2014 Creative Excellence Award Winners

The CEAs are an award program designed by ERE.net to recognize outstanding achievement in recruitment advertising and marketing. Each year, recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns. The entries are judged by a panel of the finest creative and professional talent from across the country,… Continue reading Lessons from the 2014 Creative Excellence Award Winners

Why the US Coast Guard is a Social Media Recruiting Superstar

According to the Social Recruitment Monitor, the US Coast Guard has the top recruiting page in all of Facebook. Last week, with just eight posts, the USCG attracted almost 800 comments and spurred 1,600 shares. The Monitor also rates the Coast Guard as the #10 recruiter on YouTube, with 46 videos and more than 314,000… Continue reading Why the US Coast Guard is a Social Media Recruiting Superstar

How a Company You Never Heard of Gained More Followers Than Disney

Park Place Career has the distinction of being the most popular careers account on all of Twitter. Its 106,000 followers exceeds its nearest competitor, The Walt Disney Company by 27,000 followers. How does the Dallas-area car dealership franchise do it? #TeamFollowBack One way to get 106,000 followers? Follow 107,000 people. It may not be “cool”… Continue reading How a Company You Never Heard of Gained More Followers Than Disney

Social Recruitment Engagement – How do You Measure Success?

Last week, I highlighted some of my favorite social media recruiting tools that help you reach and engage your ideal candidates. But how do you measure that “reach” and “engagement”? Which metrics mean success in terms of finding high-quality hires and justifying your spend? This week, I help you find the ROI of social recruiting.… Continue reading Social Recruitment Engagement – How do You Measure Success?

The Latest and Greatest Social Media Tools for Recruiting

Recently, I showed you how Jobvite’s latest survey revealed that recruiting via social media is increasing. 10% of respondents said they found their “favorite or best” job through Facebook; 6% found it through LinkedIn and 5% through Twitter. As for recruiters, 94% of them are on LinkedIn and 65% are active on Facebook — and,… Continue reading The Latest and Greatest Social Media Tools for Recruiting

Why Chipotle Careers is a Social Media Recruiting Superstar

Jobvite just released its 2014 Job-Seeker Survey, speaking to more than 2,000 people both in and out of the workforce. It found that social recruiting is on the rise: 85% of job-seekers are active on Facebook and 40% are active on Twitter. LinkedIn came in at just 36%, meaning that smart companies have to look… Continue reading Why Chipotle Careers is a Social Media Recruiting Superstar

Social Recruiting: Too Important for Interns

Earlier this month, I advised organizations on adding social media to their 2014 talent acquisition efforts. Since then, I’ve heard from many organizations who told me, “We’ve assigned our intern to handle that.” I think that’s a mistake. Here’s why. Social media is “social” because of the interaction between the poster and the audience. In… Continue reading Social Recruiting: Too Important for Interns

The Social Recruitment Monitor Revolutionizes Recruiting Metrics

I’ve mentioned it in the past, but now it’s out of beta and ready for the spotlight: It’s the Social Recruitment MonitorTM, the first online tool that measures the engagement, reach, and success of brands’ social media recruiting efforts. Along with rankings of comments, retweets, video views, and the like, the SRM also includes two… Continue reading The Social Recruitment Monitor Revolutionizes Recruiting Metrics

No headcount for social recruiting? How to get the funds you need.

It appears that Social Recruiting is here to stay. The social recruiting site options are growing in number (I pity the person managing a global social recruiting campaign) and the expectations for a great candidate experience are mounting. While most of the, surveys, statistics and comments I’ve read from Jobvite, and ERE (there are already… Continue reading No headcount for social recruiting? How to get the funds you need.

Recruit on Social — Because That’s Where The Job-Seekers Are

Jobvite just released their annual Social Job-Seeker Survey, which tracks social media use by people looking for work. The changes from last year’s survey are eye-opening. They show that social media is now a major part of talent acquisition — and will only keep growing. Jobvite talked to more than 2,000 adults. 60% were currently… Continue reading Recruit on Social — Because That’s Where The Job-Seekers Are