Measuring Internal Communications: Accuracy is Key

  We live in an age when data analytics is at an all-time high, from health data on your watch, screen time on your phone, to countless business and marketing analytics apps that provide you with endless amount of information. Among all the options for measuring data, especially in terms of internal communication, the most… Continue reading Measuring Internal Communications: Accuracy is Key

4 Reasons Why Companies Should Budget More Dollars Towards Internal Communications

It is commonplace for CEOs to assign a much greater dollar amount to their sales and marketing budgets versus their funds for internal communications. One is seen to drive revenue while the other is perceived as a cost center. But that might be flawed thinking. There are several key indications that point to employer branding… Continue reading 4 Reasons Why Companies Should Budget More Dollars Towards Internal Communications

Transformational Trends in Internal Communications

Many communications professionals aren’t aware of the new technologies and new philosophies that will transform internal communications in 2015 and beyond. I’m a big believer in the power of employee messaging, so to help you better engage your workers, here are the latest trends in internal communications. Getting visual While emails, intranets, and employee newsletters… Continue reading Transformational Trends in Internal Communications

An Internal Communications Guidebook Will Save Your Culture

Internal communications can be challenging for large organizations. It’s sometimes difficult to speak with one voice and reflect the organization’s mission, vision, and values when corporate communications are created by many different people, sometimes in locations scattered around the world. Internal communications reinforce the business strategy to all employees, enhancing and reflecting the culture, so… Continue reading An Internal Communications Guidebook Will Save Your Culture

Brandemix Bonus Reel: Internal Communications Best Practices from Thomas Cook

Jason Ginsburg, Director of Interactive Branding at Brandemix, show how organizations can use Thomas Cook’s philosophy in engaging employees during a re-branding. To learn how Brandemix can help you with employee engagement and internal communications, visit our website.

Five Things You Can Learn About Internal Communications from the Thomas Cook Re-Branding

Thomas Cook is the world’s oldest travel agency. But after surviving wars and natural disasters for 150 years, the company was in real financial trouble in 2011. Marketing magazine listed the problems: “Emergency loans, travel-agency closures, job cuts and profit warnings,” and about $786 million in losses in 2012. The company closed 200 of its… Continue reading Five Things You Can Learn About Internal Communications from the Thomas Cook Re-Branding

One Brand: Part 1. Extending Your Brand Through Internal Communications

Does internal communications matter to consumer branding? You bet it does. Are you a retailer rolling out a brand positioning about knowledgeable salespeople helping customers navigate a myriad of product choices? Better make sure your knowledgeable salespeople stay that way. Branding for financial services? A Forrest research report reveals that mergers and acquisitions have hurt… Continue reading One Brand: Part 1. Extending Your Brand Through Internal Communications