2015 - Brandemix

Talent Branding: Your EVP in the Age of the Mecosystem

A new buzzword on the rise is “Mecosystem,” a set of connections in which a brand fits into an individual’s life in a customized way. Mecosystems anticipate and evolve along with people’s personal expectations. It’s a great concept for consumer brands. So why not apply it to employer brands? What is a Mecosystem? According to… Continue reading Talent Branding: Your EVP in the Age of the Mecosystem

Brand Face-Off: Uber vs. Lyft

Uber launched in 2009, is valued at about $50 billion, and is unquestionably the giant of the car-service app field. Lyft grew out of Zimride in 2012, is work about $2.5 billion, and is the leading the pack of Uber competitors. Both companies provide the exact same service, so much of their market differentiation comes… Continue reading Brand Face-Off: Uber vs. Lyft

Is It Time To Refresh Your Employer Brand?

Our latest survey found that, on average, organizations are updating their employer brand every 11 months. That’s more frequent than the 14-month average we found a year ago. Employer brands are like consumer brands in that they must respond to changing conditions and adapt to new goals. Is it time to refresh your employer brand? The… Continue reading Is It Time To Refresh Your Employer Brand?

How to Create a FOMO Culture

Indeed just released a survey with a fascinating finding: about 45% of workers miss their co-workers or aspects of their job when they’re out of the office. That means they have a FOMO of their jobs and their colleagues — a Fear Of Missing Out. “As colleagues become friends, the lines between work and personal… Continue reading How to Create a FOMO Culture

Employer Branding Efforts are on the Rise

Brandemix released findings from their 2015 Employer Branding Survey today. The results indicate that more companies are responding to the challenges of hiring talented professionals by shortening the gap between their employer branding initiatives to just 11 months.This year’s report confirms that employer branding is moving into the spotlight as recruiting, retaining and engaging talent… Continue reading Employer Branding Efforts are on the Rise

Awesome New Employee Engagement Tools

A recent Gallup poll showed that less than 32% of employees were engaged in their jobs, and more than 17% were actively disengaged. At the same time, LinkedIn’s recent survey of hiring trends found that 30% of workers were actively looking for new opportunities, and 45% were involved in preparatory activities like professional networking and researching companies. So not… Continue reading Awesome New Employee Engagement Tools

Talent Acquisition Professionals: What US Hiring Trends Mean For You

LinkedIn just released its 2015 Talent Trends report, compiling responses from more than 1,600 professionals in the US and Canada. Their findings show the rising importance of employer branding, candidate care, and social media recruiting. Competition is increasing in unusual ways Only 30% of the workforce in the two countries is considered active talent. That’s… Continue reading Talent Acquisition Professionals: What US Hiring Trends Mean For You

The State of Employer Branding Today — and Tomorrow

Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. Together, they produce a fascinating snapshot of where employer branding is today — and where it’s headed. How Many Organizations Have an Employer Brand? One issue that becomes apparent right away is what… Continue reading The State of Employer Branding Today — and Tomorrow

Top 5 Trends in Benefit Communications

MetLife’s 2015 US Employee Benefit Trends Study found that only 45% of employees “strongly agree” agree their companies’ benefit communications helped them to understand how they would pay for specific services or were effective in educating them on their options. As a result, organizations are innovating in benefit communications just as they are with intranets and… Continue reading Top 5 Trends in Benefit Communications

Branding Isn’t as Important as Employer Branding to Young Job-Seekers

Last year, I looked at the connection between the companies most loved by consumers, best reviewed by workers, and most desired by young job-seekers. This “Triangle Theory” holds true today and illustrates the importance of employer branding. First, let’s look at the most valued and powerful brands in the world. Tenet Partners recently analyzed their… Continue reading Branding Isn’t as Important as Employer Branding to Young Job-Seekers

The Changing Face of Intranets

Brandemix has been creating company intranets siance 2008. I thought it would be interested to see how best practices and innovations from that year compare with the latest design trends of 2015. Looking back at how far intranets have come can give insights on to where they’re going next. I’ve dug through the Brandemix archives… Continue reading The Changing Face of Intranets

Why Candidate Experience Matters

At all the most recent HR conferences, the hot topic is candidate experience. What exactly does it mean, why does it matter — and how you can your organization improve it? What is candidate experience? The candidate experience is the process job candidates go as they apply for and are considered for a job, from… Continue reading Why Candidate Experience Matters

How to Create the Most Shareable Content

Despite Facebook’s dominationA recent study by KPCB found that, worldwide, people are sharing more than two trillion gigabytes of content. That means that every content marketer or social recruiter is facing a lot of competition for content. What sort of content should you create? And how can you give it the best chance of being shared? Here… Continue reading How to Create the Most Shareable Content

You Can’t Have Employee Engagement Without Employer Branding

I’ve been conducting original research into employer branding and employee engagement. It seems that many organizations want the latter but don’t care about the former. But the two go hand in hand, and it’s important to see how and why. Here’s a chart I created based on Google searches for “employer branding” and “employee engagement.”… Continue reading You Can’t Have Employee Engagement Without Employer Branding

Mobile Marketing Best Practices

CIO magazine just reported that 28% of sales take place on mobile devices. 80% of internet users own a smartphone. These and other statistics show that mobile is the future of marketing and branding. How can marketers make sure they’re best using this crucial tool? Here are the latest best practices. Make your website responsive… Continue reading Mobile Marketing Best Practices

Employer Branding for Starfleet, SHIELD, and the Musketeers

Brandemix works with a lot of different clients, from local businesses to national non-profits to global corporations. From many of them, I hear, “But your recruiting strategies may not work with us because we’re unique!” Indeed they are, but job-seeker engagement has certain consistent truths that work for every shape and size. Don’t believe me?… Continue reading Employer Branding for Starfleet, SHIELD, and the Musketeers

Employee Engagement 101

A new study from Gallup found that 51% of American workers are “not engaged” in their jobs. 17% were “actively disengaged.” Such employees hurt their company’s morale, productivity, retention, and bottom line. Luckily, there a number of ways to engage employees and turn these negatives into positives. Here’s an overview. A User-Friendly Intranet Intranets used… Continue reading Employee Engagement 101

Mastering the Marketing Might of Meerkat

Suddenly everyone is talking about a new video streaming Twitter app called Meerkat — and a similar competitor called Periscope. What makes these apps so different? What makes them attractive to marketers? And how can your organization use them to drive awareness, build engagement, and increase sales? What is Meerkat? Meerkat is a mobile app… Continue reading Mastering the Marketing Might of Meerkat

Marketing v. Recruiting: Who Owns Social Talent Acquisition?

Bailiff: The District Court of ERE will now hear the case of Marketing v. Recruiting. Marketing: May it please the court, we believe that an organization’s Marketing department should own its social media recruiting channels. Marketing professionals have experience in social media from their consumer-facing efforts. They know how to create content, how to engage… Continue reading Marketing v. Recruiting: Who Owns Social Talent Acquisition?

Employer Branding Taglines and Why They Work

I’ve always said that employer branding has a lot in common with consumer branding. That includes a memorable tagline that engages an organization’s ideal candidates. Here’s a sampling of some of my favorite employer branding taglines, including why they work, how they stand out, and why they send the right message to top talent. Google… Continue reading Employer Branding Taglines and Why They Work

The Death and Rebirth of Email Marketing

Email marketing is dead. Or is it? Savvy customers, email filters, and new online platforms made it seem like email marketing was no longer effective or worth the time/cost investment. But recent reports indicate that email marketing is actually trending upwards. Here’s how this marketing strategy cheated death — and why it continues to flourish.… Continue reading The Death and Rebirth of Email Marketing

Transformational Trends in Internal Communications

Many communications professionals aren’t aware of the new technologies and new philosophies that will transform internal communications in 2015 and beyond. I’m a big believer in the power of employee messaging, so to help you better engage your workers, here are the latest trends in internal communications. Getting visual While emails, intranets, and employee newsletters… Continue reading Transformational Trends in Internal Communications

The Coolest Innovations from CES (and How They Can Help Your Business)

I love gadgets so I’m always eager to see what new tech is on display at the International Consumer Electronics Show in Las Vegas. I’ve scoured all the exhibitions and wanted to share the best with you — along with ways you can use them to help your business. Smartwatches and other wearables CNET called… Continue reading The Coolest Innovations from CES (and How They Can Help Your Business)

Year: 2015