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What We Do

Brandemix is a leading brand marketing agency, strategically connecting brands to people through advertising, marketing communications, and PR across all print and digital channels, including social media. In short, we make brands come to life. Our philosophy is “One Brand.” We believe you should communicate with the same voice and messaging to consumers, employees, potential employees, and shareholders. Only through the promotion of an authentic and aligned value proposition can you truly build a brand fortress, and win the competition for attention, awareness, and engagement of your target audiences. Your brand and employer brand are the promises that your organization makes to the public and to your employees. Brandemix helps you craft that promise – and keep it. Whether it’s creating a uniquely different brand architecture, employer value proposition, designing multi-tiered interactive websites and digital marketing campaigns, or hosting media tours and events, we get the right people to believe in your brand and support your business objectives.

Our philosophy is “One Brand.” We believe you should communicate with the same voice and messaging to consumers, employees, potential employees, and shareholders.

Our Culture

say : what

/Bran dem' ix/

Click here to learn how to pronounce our name.

What does it mean?

We believe the best brands spread like epidemics, creating emotional connections at an exponential rate.

Our Leadership

Our Leadership

Our Capabilities

Certifications

Events

July 2017

Brandemix Talent and Culture Branding Webinar – Part II

April 29, 2015

Register here for the second part of our Employer Branding Webinar Series on April 29th!

Brandemix Employer Branding Webinar - Part I

April 15, 2015

Register here for our Employer Branding Webinar on April 15th and be sure to sign up for Part II!

OWNER AT SELF: ADAPTIVE AND INNOVATIVE DESIGN PRACTICES

May 15, 2014

Economic and technological upheavals of the last few years have challenged traditional notions of the design office. The Great Recession has made overhead a liability and long-term contracts less accessible; social media and the proliferation of image blogs allow designers to gain sizable followings overnight; and the desire to create meaningful and self-directed work has encouraged designers to look beyond billable hours to other forms of recompense.
Click here for more details.

SLOW MOTION COLLISIONS // HOW DIGITAL DESIGN CAREERS EVOLVE

April 23, 2014

Join us for a one-of-a-kind evening of discussion about digital design with four amazing designers who have navigated the landscape of this evolving industry, each in their own unique way, to build unique, inspiring careers.
Click here for more details.

SESAME STREET // THE LONGEST STREET IN THE WORLD

April 22, 2014

Branding for such a beloved and complex organization takes a dedicated creative team to maintain the heritage of the past, while continuing to evolve the brand for future generations. Join AIGA NY for a walk down “the longest street in the world” to discuss the multi-layered, multi-media effort to attract and maintain loyal fans and why nearly 50 years later, it’s more important than ever.
Click here for more details.

NICHOLAS BLECHMAN: FOOD CHAINS

April 17, 2014

Join AIGA NY for a fascinating night of conversation with Nicholas Blechman about the future of food through the eyes of a designer.
Click here for more details.

Branding Pt. 1: Power Up Your Employer Brand

April 16, 2014

Maximizing the power of your organization’s brand must become a critical component of your Talent Management strategy in order for your company to successfully compete in today’s global economy. • Learn step-by-step how to create an employer brand and EVP • Learn agency secrets to leverage it within your organization and on social networks. Register through email: events@brandemix.com

HR Branding: Connecting the dots from culture to talent management

April 7, 2014

What do your employer brand and employee experience say about your company and culture? Does your HR team have a brand? Is it aligned with your organizations business strategies and talent management processes? Consistency between your company’s culture, talent and people practices are imperative to an organization’s success. This session is an opportunity to learn how you can define the culture and HR experience you want to portray, and keep employee performance continuously aligned with strategic goals of your company. Date: 4/7/2014 Time: 8:30 - 10:00 am Location: Marcum Search, 750 3rd Avenue Presenter: Jody Ordioni, President Brandemix

DESIGN/RELIEF INVITES YOU TO THE SEAPORT, A PLACE IN THE MAKING

March 22, 2014

Despite the uncertain future of the South Street Seaport, one thing is sure: it’s a place of rooted culture, rich histories and meaning. How can we use design to make these cultural gems more visible and create a more vibrant place in Lower Manhattan? Designers can’t do it alone, we need the wisdom of the diverse community of residents, business owners, day workers and visitors, designers and more to join us in what promises to be an open, inspiring dialog to imagine your next Seaport.
Click here for more details.

OWNER AT SELF ADAPTIVE AND INNOVATIVE DESIGN PRACTICES

March 13, 2014

Economic and technological upheavals of the last few years have challenged traditional notions of the design office. The Great Recession has made overhead a liability and long-term contracts less accessible; social media and the proliferation of image blogs allow designers to gain sizable followings overnight; and the desire to create meaningful and self-directed work has encouraged designers to look beyond billable hours to other forms of recompense.
Details.

IN-THE-HOUSE IV: CULTURE, CONNECTIVITY AND CONTENT

March 27, 2014

Brands influence us in every aspect of our lives, from the technology we crave, to the content we discover, to the way we share our take on the world. We’ve invited 3 mega brands: 163 year-old The New York Times, 30 year-old Apple and 3 years old Instagram, to talk about how their design teams work everyday to make these connections seem effortless and essential to our daily lives.
Details.

TYPO // San Francisco 2104 Rhythm International Design Talks

April 10, 2014

Wondering what the pulse is of the design community? “Rhythm,” explores the cadence of the creative process, the underlying tempo of inspiration, and the beats of the design experience.
Learn more.

Women's Leadership: How to Ask for - and Get - What You Want

March 12, 2014

Negotiating is essential for getting ahead, so why do many women shy away from asking for what they want?
Register now.

BREAKFAST CLUB: BUILDING BETTER BRANDS

March 11, 2014

Join Scott Lerman, CEO of Lucid Brands, as he shares insights and frameworks that will help you communicate the relevance and value of brand development to the people that lead businesses.
Read more.

MIX: DESIGNERS + DRINKS = _______

March 5, 2014

RoAndCo will host the March edition of MIX, AIGA/NY’s monthly party at the Wooly. Grab a drink (cash bar), mingle with this lovely group, take a picture in the photobooth and hit the dance floor with DJ Egyptian Musk!
Read more.

DESIGN/RELIEF: HOOKED

March 1, 2014

Come and join us to catch the last moments of Catch&Release, the Design/Relief’s Seaport team project, as we conclude its first phase and are about to embark on the next chapter.
Read more.

FACING FORWARD: AIGA AT 100 EXHIBITION

February 19, 2014

AIGA, the professional association for design, celebrates its centennial in 2014.
Click here for more info.

2013 Brand New Conference

September 13, 2013

The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New.

ASK AQUENT: STAYING CURRENT WITH INDUSTRY TRENDS

July 18, 2013

Join Aquent senior account manager/recruiter Debra Powell as she provides you with tips and best practices to stay on top of the latest industry trends. http://www.aiga.org/ask-aquent-staying-current/

Head, Heart, Hand: AIGA Design Conference

October 10, 2013

Join us in Minneapolis this October for “Head, Heart, Hand: AIGA Design Conference,” a biennial design conference exploring design strategy, social impact and design as craft. http://designconference.aiga.org/

Socialize Your Talent Strategy

June 5, 2013

Are you integrating social media into your talent acquisition campaign? Your competitors are! Join social media expert Jason Ginsburg of Brandemix on Wednesday, June 5 as he shows you how to attract top talent using social media, from old favorites like Facebook and Twitter to newcomers like Vine and Pinterest. Discover which brands are using the essential channels to stand out in the marketplace and engage applicants in innovative ways. Don't miss this chance to learn from the internet's cutting-edge employer brands!

AIGA KERN AND BURN: A CONVERSATION WITH DESIGN ENTREPRENEURS

May 16, 2013

Today’s designers realize that they have all of the skills necessary to create successful businesses and build careers without clients.

AIGA UN DUO TRIBORO

May 15, 2013

Come learn how David Heasty & Stefanie Weigler of Triboro met, married and launched an award winning boutique firm, and how they continue to generate a prolific output of branding, advertising, typography and editorial design.

NYCxDESIGN STUDIO TOURS WITH AIGA/NY

May 14, 2013

Celebrated design studios Base, Pearlfisher, IDEO, The Barbarian Group, 2×4, Pentagram, Quirky, Studiomates, and HUGE will open their doors to the community for informal tours. The one-hour meet and greet will take you behind the scenes and show you the inner workings of their creative space.

AIGA BREAKFAST CLUB: VISUAL ALIGNMENT

January 14, 2013

Join Lee Arters of Landor Associates, as we explore the idea of Visual Brand Worlds.

WORKSHOP: HOW TO MAKE MISTAKES ON PURPOSE

May 11, 2013

Join AIGA/NY and artist/designer Laurie Rosenwald in a mysterious, one-of-a-kind workshop.

AIGA Presents: Bordo Bello NYC

May 8, 2013

“Bordo Bello” is an annual skateboard art show hosted by AIGA Colorado, which has worked with more than 1,000 artists to create a collaborative exhibition of skateboard decks in celebration of the colorful Colorado lifestyle. This exhibit at the AIGA National Design Center is a unique collection of skateboards from previous “Bordo Bello” events, as well as brand new artwork available for purchase during an opening reception. Gallery location // AIGA National Design Center Gallery // 164 Fifth Avenue, New York, NY 10010

Design for Social Innovation

July 20, 2013

Game Design Workshop MFA Design for Social Innovation School of Visual Arts 136 West 21st Street, 5th floor New York, New York 10011 Tel: 212-592-2173 dsiinfo@sva.edu

Socialize Your Talent Strategy

April 17, 2013

In a recent Jobvite survey, 80% of recruiters said they use social media as part of their strategy — and 40% used three or more social media channels. If you’re not using social media for recruiting, you may be missing out on top talent. How can you use social media to reach those job-seekers? What brands are using social media in innovative ways? If you’re a novice, how do you even set up accounts on all these sites? This webinar will answer all those questions. We’ll seek out the most inventive brands for each of the six major social channels to engage applicants. We’ll talk about the unique content that differentiates your recruitment strategy from your marketing campaign. And we’ll look at the emerging trends for 2013 and beyond.

The Importance of Employer Branding

April 30, 2013

In today’s global business environment, your candidates are also your customers and consumers. They use your products or services and interact with you online. And those provide their first impressions of your internal brand. Competitive labor, social media and increased direct sourcing drives unwanted turnover. This makes employer branding more important than ever before. In this webinar for HR.com, Brandemix President and Chief Brand Officer Jody Ordioni will show you how to make your brand a superb recruiting tool on- and offline.

SocialHRCamp New York

April 19, 2013

Director of Interactive Branding Jason Ginsburg will be speaking at this two-day event that serves as a platform for the practical “how to” on social media integration for HR. Unlike a typical conference, Camps consist of beginner and advanced tracks led by thought leaders, experts and innovators and are highly experiential. Participants create their own learning curriculum by designing the day’s experience in a way that best meets their personal organizational requirements. Whether you’re just curious or already curating knowledge in the social and digital space, the co-creative, collaborative SocialHRCamp UnConference is for you.

Socialize Your Healthcare/Non-Profit Recruitment

March 13, 2012

Are you integrating social media into your healthcare or non-profit talent acquisition campaign? Your competitors are. Join social media expert Jason Ginsburg of Brandemix on Wednesday, March 13 as he shows you how to attract top talent to your healthcare or non-profit organization using social media. Discover which organizations are using essential social channels to stand out in the marketplace and engage applicants in innovative ways. Don't miss this chance to learn from the internet's best employer brands in the healthcare and non-profit fields!

Socialize Your Talent Strategy Webinar

February 13, 2013

Are you integrating social media into your talent acquisition campaign? Your competitors are! Join social media expert Jason Ginsburg of Brandemix on Wednesday, February 13 as he shows you how to attract top talent using social media, from old favorites like Facebook and Twitter to newcomers like Google Plus and Pinterest. Discover which brands are using the six essential channels to stand out in the marketplace and engage applicants in innovative ways. Don't miss this chance to learn from the internet's cutting-edge employer brands! The webinar will take place February 13 at 2 pm Eastern/11 am Pacific. http://events.constantcontact.com/register/event?llr=m64rrsbab&oeidk=a07e6ziktak2b2b95e5

Maximising the Value of Big Data

January 29, 2013

Location: London Organized by: Market Research Society (MRS)

Corporate Image and Branding Conference

January 31, 2013

Westin New York at Times Square New York, NY

Y-Design Conference

March 22, 2013

Where does your sense of design come from? Discover for yourself at the Y-Conference, a nationally recognized conference hosted by AIGA San Diego. March 22-23, 2013

The Lustigs: A Cover Story

February 15, 2013

Alvin Lustig and Elaine Lustig Cohen created a distinctive body of design work that melded the ideas of European modernism with a uniquely American approach to graphic design. Now through February 15, 2013 AIGA National Design Center Gallery

Employer Brand and Culture: Gain a Competitive Advantage from Talent Acquisition through Engagement

April 17, 2013

Sponsored by: Bay Area Human Resources Executive Council Location: San Bruno, CA

How to Build an Employer Brand that Attracts Top Talent

March 6, 2013

Sponsored by: Regan Communications Location: Webinar

How to Socialize Your Talent Strategy and Use Social Media to Attract Top Talent

April 16, 2013

Sponsored by: SHRM Location: Las Vegas

Selecting and Optimizing your Applicant Tracking System

February 5, 2013

Sponsored by HRNY

We have no scheduled events this month.