Simply explained, a sweepstakes is a giveaway where entry is free, and the winner is chosen randomly. Much different than lotteries or raffles, which require some form of payment to enter, the odds are evenly dispersed among all entrants and a purchase won’t increase your likelihood of winning. Most often held by companies wishing to gain added exposure for their product or service, sweepstakes (or “sweeps” as the regulars call them) have been a legitimate, if unpredictable, way to supplement the family budget.
Let Brandemix help you plan and execute your next interactive contest or promotion by bringing you our strategies, case studies and project management expertise. It’s a great way to build your base of fans and followers.