April 18, 2013
Think social media recruiting is only hype? Jason Ginsburg explains just how popular – and effective – it really is.
April 1, 2013
Last summer, Pew Internet Researchreported that 46% of adult internet users were Creators; that is, they have shared photos and videos that they’ve created. 41% are Curators; they’ve reposted, retweeted or repackaged information that they’ve found online. 32% are Creators/Curators.
I presume it also implies that 54% are Internet Voyeurs — neither posters nor creators. And while I don’t fall into that category (I’m in the 32% batch), I have been getting a tremendous amount of inspiration from my LinkedIn network of generous professional friends, many of whom I’ve never actually met or spoken with.
Today I want to thank:
We’ve never met but share a passion for branding and bagels. Your updates about leadership, happiness, and inspiration are always uplifting and I’m sure you are too. Also loved this great video about putting purpose into marketing (imagine that?). I promise to get together on my next trip to New Zealand.
According to my inbox, we’re actually celebrating a 2-year anniversary of connecting. Your updates are tailor-made for me. From the hottest trends in digital marketing to matching a consumer brand with a consumer experience, I’m always clicking, reading, and agreeing. Please keep it up.
Finally, someone I actually know. Making The Most Of Your “Aha!” Moment was a fun read. I can only hope I have more of them because those gamma activities are the foundation of Brandemix’s creative currency.
A friend recently wrote that thinking doesn’t start when you arrive at the office and end when you go home. It starts when you wake up and continues when you read the news, when you look around, when you read books and blogs. It doesn’t even stop when you go to bed. You dream your job. That’s how you become great.
So thanks for all my #1 LinkedIn connections for helping me be great every day.
March 6, 2013
This inside look at best practices from hospitals, healthcare organizations, and non-profits will be presented on Wednesday, March 13, at 2 pm EDT/11 am PDT.
Register for free here!
January 28, 2013
I’ve told you about Social Media Superstars and various best practices – but what about worst practices? What are some tactics to completely avoid?
Here are some of my personal pet peeves for each major social network. Think of them as social media don’ts.
Ignoring questions and comments. Twitter, like all social media, is supposed to be a dialogue – that’s the “social” part. Only broadcasting and never replying is almost like shouting continuously. Everyone can see that your Twitter stream has no @mentions or retweets and they’ll know it’s pointless to communicate with you before they even try.
Not using all the features. Believe it or not, some brands post only text and links. The Photos tab is empty, or maybe has their logo as a default. And don’t forget that Facebook allows you post videos, as well. In fact, you can have 10 custom Facebook tabs. Use them! Tabs can be used for posting jobs, holding contests, or creating interactive experiences. Look what Coca-Cola offers, for example.
We make a lot of videos here at Brandemix, so my pet peeves are production-based. Bad lighting and bad sound absolutely ruin videos for me. So are videos that stretch three minutes of content into ten minutes of agony. And some people don’t understand the concept of a second take, stammering their way through a presentation. Take the time to do videos right or else they may go viral for all the wrong reasons.
If you’re in a LinkedIn Group, please add to the conversation and comment on others’ posts before posting a blatant advertisement for your services. Yes, we’re all on LinkedIn for business purposes, but that doesn’t mean civility and etiquette don’t apply.
Maybe it’s just me, but I’m not a fan of Pinterest accounts that only repin others’ pins. To me, it’s like only retweeting on Twitter and never posting something original. You don’t have to be an artist or designer to have access to some kind of visual collateral. Post photos of your office, or your employees, or your neighborhood. Do you have a pet? One category that never fails for me: dogs wearing sweaters.
Those are the worst offenders for each of the major social networks. Google Plus suffers from the same problem as Facebook, and Instagram abounds with the same poor production quality as YouTube.
What are your social media pet peeves? Have any examples? We’d love to see them.
And, of course, if you’re having trouble achieving social media best practices, we’re happy to help.