As 2012 comes to a close, let’s take a look back at the year’s most popular blog posts. The topics range from telling your brand story to embracing new technologies to engaging your employees. I hope these articles will help you become an employer of choice and attract top talent — and avoid some of the biggest social media mistakes.
Here are the BrandeBlog’s six most-read posts of 2013.
How to Become an Employer of Choice
A recent Gallup study found that only 47% of American workers are completely satisfied with their jobs. A MarketTools study found that 21% of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers. To attract the best of these workers — and make your current employees stay with you, follow these steps to become an employer of choice.
Social Media PR Disasters: Applebee’s Wild Night
If it’s true that you can learn more from failure than from success, then there’s a lot to learn from Applebee’s mysterious midnight meltdown. After the restaurant chain’s controversial firing of a waitress, critics took to Applebee’s Facebook page to complain. In the early hours of Saturday, February 2, someone from Applebee’s tried to fight back. What happened next is a perfect example of what not to do in a PR crisis.
Recruiting with Google Glass
Google’s new wearable technology may change recruiting forever. Why? Because, as the economy improves and the competition for talent increases, Google Glass will allow organizations to show a job listing and a corporate culture instead of telling. From talent acquisition to employer branding, here’s how this amazing visual device can be used to engage job-seekers in several new and exciting ways.
Thanks for reading and happy holidays.
It has been a big year for recruiting and employer branding. Employer are now reaching job-seekers through “SoMoClo” — social media, mobile device, and the cloud. New technology, new services, and new philosophies are re-shaping the recruiting world.
So how will the breakthroughs of 2013 shape recruiting in 2014? Here’s a rundown of some trends you should be watching.
Another evolving technology is gamification, adding game mechanics to a non-game activity, like recruiting. Marriott got the ball rolling with an awareness campaign, and a few other companies have used aspects of gaming in their recruiting. The trend took another step when the French postal service created a game for orientation and onboarding: it simulated getting up in the morning, eating breakfast, and dressing for work, along with mail sorting and delivery. It’s only a matter of time before a bold employer fuses all these concepts together and turns the entire hiring process into a game. Who will it be?
A recent LinkedIn survey shows that job-seekers have moved their searches to mobile devices: 72% of active job-seekers and 62% of passive candidates say they’ve visited a company’s mobile site to learn about careers. But the survey also found that only 13% of companies have “invested adequately in making their recruiting process mobile-friendly.” If you’re using social media in your recruiting campaign, keep in mind that many social sites are visited from a mobile device: according to Microsoft, 50% of Twitter users access that network through a phone or tablet. I expect all these numbers to increase in 2014. Is your company ready for mobile recruiting?
As I recently pointed out, Google’s new wearable technology, launched this year, has the potential to revolutionize recruitment videos. There’s nothing more powerful to a candidate than showing them what a day working for a company is really like; Google Glass lets them virtually experience it. But that’s not all. Google Glass can show candidates the recruiter’s point of view — literally! This can greatly help them prepare for the application and interview process. CEO’s can also wear the device and shoot videos of their working days, providing a behind-the-scenes look at the corner office that employees and job-seekers now only dream of.
Speaking of video, two new short-form services launched in 2013. Twitter introduced Vine in January; Instagram added a video component six months later. For any recruiters using social media (which is most of them), these simple formats have opened up a whole world of video possibilities. With only a few seconds, very limited editing, and no graphics or effects, even a recruiter who has never made a movie in her life can now create tiny works of art and share them with job-seekers on numerous social channels. So far, I’ve been inspired by Manifest Digital and Aviary on Vine, and VMware on Instagram.
These trends shaped 2013 and will certainly influence 2014. At Brandemix, we’re keeping close tabs on these emerging concepts and are adding them to our campaigns. If you’d like to know more about gamification, mobile recruiting, Google Glass, or short-form videos, drop me a line.