I stumbled into a brilliant Social Movement Marketing case study at Mashable’s Summer of Social Good Conference last... Read more
September 5, 2009
Geoff Writes:My last post, regarding using stories to inspire movements by creating dissonance in people’s minds,... Read more
June 22, 2009
In the midst of the space race in the 1960’s, president Kennedy was given a tour of the NASA facilities. Along the... Read more
May 13, 2009