Social media has given brands unprecedented access to its customers, but we may forget that the customers also have... Read more
June 11, 2011
Valued at more than $70 billion, Coca-Cola’s brand is ranked # 1 in the world. Its nearest competitor by category,... Read more
May 14, 2011
As further evidence that brands are becoming social movements, the Wall Street Journal reported this week that NBC... Read more
October 25, 2009
This week’s post was inspired by Dan and Chip Heath’s “Made To Stick” column in this month’s Fast Company.... Read more
October 5, 2009
I'm thrilled to introduce a special guest posting this week from writer and advertising illuminato Terry Selucky. Her... Read more
September 26, 2009