How can a company offer an authentic employer brand even during negative publicity? Director of Interactive Branding... Read more
April 11, 2013
Director of Interactive Branding Jason Ginsburg explains what Jeep and Burger King did right -- and wrong -- during and... Read more
February 20, 2013
You’ve read my blog post “Four Signs You’re Ready to Rebrand” and... Read more
December 3, 2012
This PR crisis may have come and gone within a few hours, but it’s still important. Why? Because it happened to... Read more
February 20, 2012
Unlike some of my past examples of social media crises, this disaster is unfolding right now. To my... Read more
October 31, 2011
I’ve received great feedback on my series of Social Media PR Disasters. This week, let's look at the lessons learned... Read more
September 19, 2011