Today, Geoff brings some interesting comparisons to branding and summer tans.In consumer marketing there’s a term... Read more
August 20, 2009
Another Great one from GeoffThe super-ego is the part of our psychological makeup that’s responsible for making you... Read more
July 23, 2009
I’ve spent a lot of time advocating that a brand is not merely a marketing device. It’s not a spectre that operates... Read more
July 17, 2009
On a business trip to LA last year, I found myself in the unusual state of having some free time. I sat down at an... Read more
July 9, 2009
At the end of my last post, I casually threw out the idea that people relate to people not organizations, and... Read more
June 28, 2009
Geoff Writes:My last post, regarding using stories to inspire movements by creating dissonance in people’s minds,... Read more
June 22, 2009
In my last post, I began to discuss the importance of storytelling in turning a cause into a social movement. Movements... Read more
June 10, 2009
You may have seen this photograph before…it’s one of the most famous of the 20th Century and certainly of the... Read more
May 28, 2009
The latest from Geoff: In my last post, I discussed one of the ways to create a culture around a cause. A concrete... Read more
May 20, 2009